The DTC brand, known for affordable bridesmaid dresses, is launching groomsmen suits and tuxedos on March 19 to meet growing demand. Here's what you need to know:
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Men’s accessories make up less than 5% of revenue, but the company aims to increase this to 10%+ and achieve double-digit growth in 2025.
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Birdy Grey is marketing suits through brides by sending color swatches alongside bridesmaid dress purchases rather than directly targeting grooms.
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A January waitlist for the new suits received thousands of sign-ups, double the original goal, indicating strong customer interest.
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Birdy Grey is exploring physical retail in 2026, has expanded manufacturing to India, and aims to stay profitable while scaling carefully.
Birdy Grey & Similar Brands
Charm not only helps you find fast-growing brands like Birdy Grey, but also provides insights into the similar brands that are among their competition. Use Charm's data-backed DTC insights to easily find new customers, new investment opportunities, or new products to be added to your retail portfolio.
Birdy Grey
Charm Growth Score™: 90.52
Charm Success Score™: 99.64
Fastest-Growing Channel: Facebook
Budget-friendly, trendy, and totally re-wearable, Birdy Grey delivers bridesmaid dresses that won’t break the bank but will still turn heads.
Kennedy Blue
Charm Growth Score™: 86.4
Charm Success Score™: 98.61
Fastest-Growing Channel: Facebook
Say hello to high-quality bridesmaid dresses that blend modern elegance with comfort. With endless variety of flattering fits, Kennedy Blue makes dress shopping like a dream.
Luscious Boutique
Charm Growth Score™: 59.87
Charm Success Score™: 30.42
Fastest-Growing Channel: Facebook
A go-to destination for bold, fashion-forward styles that make a statement. Whether it’s a wedding, prom, or just a night out, Luscious Boutique has the glam, the sparkle, and the attitude to match.
Sisterhood Bridesmaids
Charm Growth Score™: 46.00
Charm Success Score™: 27.39
Fastest-Growing Channel: Facebook
Designed for the modern bridal party, Sisterhood Bridesmaids celebrates inclusivity, style, and affordability. Think effortless elegance, mix-and-match options, and dresses that actually make you want to wear them again.
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