Altra Running: 3 Key Insights About the Rising DTC Athleisure Brand

Altra Running is a rapidly growing DTC brand that has made a name for itself by delivering innovative footwear designed for runners and athletes who prioritize comfort, performance, and natural movement. Specializing in Altra Running shoes, the brand focuses on creating footwear with features like balanced cushioning and FootShape™ toe boxes, which provide a more natural and comfortable running experience. With a steadily growing online presence and an expanding reseller network, Altra Running continues to cement its place in the competitive athleisure market.

Altra Running offers a diverse range of performance shoes, including options for trail running, road running, and everyday wear, all designed with a focus on biomechanics and comfort. Here are three key aspects of Altra Running’s growth and success in the DTC space:

Photo courtesy of altrarunning.com

1. Altra Running's Growing Instagram Presence

Altra Running has seen a 10% increase in Instagram followers over the past year, now totaling over 334,000 followers. This growth places them in the 99th percentile in the Charm Growth Score™ by Category, showcasing their ability to engage a broad audience through visually appealing and informative content. By sharing training tips, customer stories, and new product releases, Altra Running effectively connects with a community of runners and fitness enthusiasts who are passionate about the brand’s mission and products.

2. Altra Running Excels in Driving Website Traffic

Altra Running has demonstrated significant growth in monthly paid traffic, with a 19% increase over the last year, placing them in the 100th percentile for website traffic in the Charm Growth Score™ by Category. This surge highlights their effective digital marketing strategy, significantly boosting their online visibility and driving direct sales. Their website serves as a hub where customers can explore their full range of Altra Running shoes, discover the science behind their footwear, and make informed purchasing decisions.

3. Altra Running Expands Its Reseller Network

In addition to their robust online presence, Altra Running has seen a 36% increase in online resellers over the past year, placing them in the 93rd percentile in the Charm Growth Score™ by Category. This expansion reflects the brand’s success in building partnerships and increasing product availability across various platforms. By broadening their reseller network, Altra Running not only enhances visibility but also meets the growing demand for their specialized running shoes worldwide.

As Altra Running continues to grow, their commitment to delivering performance-driven footwear that supports natural running mechanics remains at the core of their brand. Whether it’s through expanding their digital reach, connecting with consumers on social media, or optimizing their reseller strategy, Altra Running shows no signs of slowing down in the competitive DTC athleisure market.

Looking for more in-depth ecommerce insights about Altra Running or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.