The demand for sleek, minimalistic, and ultra-flattering basics is skyrocketing, with fashion-conscious consumers seeking versatile pieces that blend comfort and style. While Skims has dominated the market with its signature body-hugging designs and inclusive sizing, several emerging brands are making waves with their own take on modern essentials. Based on the Charm Growth Score™, we've identified the top five fastest-growing brands like Skims that are redefining the loungewear and shapewear industry.
The Charm Growth Score™ is a multidimensional score ranking growth based on various factors including social media growth, website traffic growth, and much more, representing that a brand is growing X% faster than other brands. Meanwhile, the Charm Success Score™ uses actual social media followers, website traffic, etc. (not the percent of change) to show the overall success of the brand.
Whether you’re looking for sculpting bodysuits, seamless leggings, or buttery-soft loungewear, these skims like brands are worth your attention.
1. My Outfit Online
Photo courtesy of myoutfitonline.com
My Outfit Online is quickly becoming a go-to for stylish, form-fitting essentials that cater to the modern minimalist. Their collection includes bodycon dresses, seamless bodysuits, and ultra-soft two-piece sets designed to enhance natural curves while providing all-day comfort. Their success is fueled by their strong social media presence, influencer collaborations, and commitment to producing high-quality, versatile pieces that can be worn from day to night.
2. 437
437 is best known for its ultra-flattering swimwear, but it has successfully expanded into the loungewear and basics market with pieces that emphasize both comfort and sex appeal. Their collection features sculpting bodysuits, ribbed tanks, and cozy lounge sets that seamlessly transition from lounging to a night out. Their rapid rise can be credited to their celebrity endorsements, body-positive marketing, and strong community-driven approach to branding.
3. Another Version
Photo courtesy of anotherversion.com
Another Version is all about blending sustainability with effortless style. Their loungewear and basics feature eco-friendly fabrics, ethically sourced materials, and flattering silhouettes that cater to a diverse range of body types. The brand’s success is rooted in its commitment to slow fashion, producing high-quality, timeless pieces that outlast fast-fashion trends. With a focus on clean aesthetics and sustainable luxury, they are emerging as a top contender in the brands like Skims category.
4. Basic Muse
Photo courtesy of basicmuse.com
Basic Muse offers a curated selection of neutral-toned, second-skin basics that rival the effortless appeal of Skims. Their designs prioritize flattering cuts, seamless construction, and premium stretch fabrics that move with the body. Their rapid growth can be attributed to their direct-to-consumer model, which ensures affordability without sacrificing quality. The brand’s minimalist aesthetic and emphasis on everyday luxury have made it a standout among skims like brands.
5. Bulobykrt
Photo courtesy of bulobykrt.com
Bulobykrt has gained a loyal following for its high-performance shapewear and sculpting essentials that deliver a flawless, contoured look. Their seamless bras, compression leggings, and smoothing bodysuits are designed to enhance confidence while providing maximum comfort. Their rapid success is driven by their innovation in fabric technology, inclusive sizing, and a focus on creating versatile pieces that work under any outfit.
As the demand for sleek, flattering, and comfortable basics continues to grow, these brands like Skims are making a name for themselves with their high-quality designs and modern aesthetics. Whether you're looking for everyday essentials, sculpting shapewear, or sustainable loungewear, these skims like brands offer stylish alternatives that prioritize both fashion and function. Keep an eye on these fast-growing companies as they continue to reshape the industry with innovative designs and inclusive offerings.
Get further insights into these brands and brands in any ecommerce category when you book a demo of Charm.io today.
Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
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