For outdoor enthusiasts, finding high-quality gear that is both functional and sustainable is essential. Patagonia has long been a leader in this space, but many other brands are emerging with innovative designs, eco-conscious materials, and performance-driven apparel. If you're looking for brands like Patagonia that offer adventure-ready gear, we've compiled a list of the top 10 fastest-growing names based on the Charm Growth Score™.
The Charm Growth Score™ is a multidimensional score ranking growth based on various factors including social media growth, website traffic growth, and much more, representing that a brand is growing X% faster than other brands. Meanwhile, the Charm Success Score™ uses actual social media followers, website traffic, etc. (not the percent of change) to show the overall success of the brand.
These companies prioritize durability, sustainability, and outdoor performance, making them excellent alternatives for those who love exploration.
1. Backcountry
Photo courtesy of backcountry.com
Backcountry is both a retailer and a brand specializing in high-performance outdoor clothing, gear, and equipment. They offer a mix of premium third-party brands and their own Backcountry label, which emphasizes quality and affordability. Their success comes from their deep understanding of the outdoor market, excellent customer service, and ability to provide top-tier adventure gear for a wide range of activities.
2. KETL Mtn. Apparel
KETL Mtn. Apparel is a newer brand gaining traction for its minimalist yet highly functional outdoor apparel. Specializing in technical clothing for mountain biking and trail exploration, they prioritize sustainability by using responsibly sourced materials and ethical production practices. Their success is attributed to their streamlined designs, commitment to the outdoor community, and growing recognition as a top alternative to brands like Patagonia.
3. Flylow Gear
Photo courtesy of flylowgear.com
Flylow Gear is an independent outdoor brand specializing in ski and backcountry apparel. Their durable, high-performance jackets, pants, and layers are designed for extreme weather conditions, making them a favorite among backcountry enthusiasts. Their growth has been driven by their grassroots marketing approach, commitment to high-quality craftsmanship, and ability to provide functional yet stylish gear for serious adventurers.
4. Marmot
Photo courtesy of marmotnz.co.nz
Marmot is a well-established brand that has gained popularity for its high-quality outdoor clothing and technical gear. They emphasize eco-conscious production methods, including the use of recycled materials and PFC-free water repellents. Their success stems from their continuous innovation, commitment to sustainability, and ability to compete with brands like North Face and Patagonia in both performance and environmental responsibility.
5. Orage Outerwear
Orage Outerwear blends technical performance with modern aesthetics, making it a favorite among skiers and snowboarders. Their winter gear is built to withstand extreme conditions while maintaining a stylish edge. The brand's success comes from its innovative fabric technologies, sustainable practices, and ability to merge fashion with function in the outdoor space.
6. Mountain Equipment
Photo courtesy of mountain-equipment.com
Mountain Equipment has been producing high-performance outdoor gear for over 60 years, specializing in mountaineering, climbing, and extreme weather apparel. Their gear is known for its durability and innovative materials, making them a top choice for serious adventurers. Their growth is driven by their commitment to sustainable production, technological advancements in fabric development, and their reputation for outfitting expeditions in the harshest environments.
7. Imperial Motion
Photo courtesy of imperialmotion.com
Imperial Motion is an outdoor lifestyle brand known for its performance-driven apparel that blends technical features with everyday wearability. Their focus on innovation, such as waterproof stretch fabrics and temperature-regulating materials, sets them apart. Their rapid rise in popularity is fueled by their ability to merge action sports culture with outdoor adventure gear, creating versatile products that appeal to a broad audience.
8. Holden Outerwear
Photo courtesy of holdenouterwear.com
Holden Outerwear blends fashion with function, offering stylish outerwear that performs exceptionally well in cold and wet conditions. Their focus on sustainable fabrics, such as recycled insulation and eco-friendly waterproofing, has made them a leader in responsible outdoor fashion. Their growth is attributed to their unique positioning at the intersection of outdoor gear and streetwear, appealing to both adventure seekers and urban explorers.
9. Mountain Sports Flagstaff
Photo courtesy of mountainsportsflagstaff.com
Mountain Sports Flagstaff is an outdoor retail store offering a curated selection of apparel, footwear, and gear for hiking, skiing, and other adventures. They focus on stocking environmentally responsible brands, ensuring that customers have access to sustainable and high-performance options. Their success is driven by their deep community involvement, support for conservation initiatives, and commitment to providing high-quality outdoor products.
10. Windthrow
Photo courtesy of windthrow.store
Windthrow is an emerging brand that creates eco-friendly outdoor apparel designed for both style and functionality. With a focus on sustainable materials such as organic cotton and recycled polyester, they cater to environmentally conscious consumers. Their rapid growth is fueled by their dedication to responsible sourcing, minimalistic designs, and high-performance fabrics that appeal to adventurers and city dwellers alike.
Get further insights into these brands and brands in any ecommerce category when you book a demo of Charm.io today.
Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Questions about Charm?
Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.
Book a Demo