All Posts

The Top 10 Fastest-Growing Brands Using Headless CMS or Ecommerce Personalization Tools

In the fast-paced world of ecommerce, staying ahead of the curve is crucial for success. The Charm Growth Score™ has become the benchmark for evaluating the performance of brands utilizing cutting-edge technologies like Bloomreach, Bloomreach Discovery,, Rebuy Personalization Engine, Prismic, and Contentful. Let's dive into the top 10 fastest-growing brands that are reshaping the ecommerce landscape with these tools.

1. Quince

Screen Shot 2023-12-15 at 8.50.46 AM

Quince, a disruptor in the lifestyle and home goods sector, offers high-quality essentials at affordable prices. Their commitment to simplicity, transparency, and sustainable sourcing has propelled them to rapid growth, attracting a diverse customer base seeking premium products without the hefty price tag.


Screen Shot 2023-12-15 at 8.51.18 AM

ARMRA is a trailblazing brand introducing the concept of bioactive food that utilizes over 400+ research-backed nutrients from colostrum. It aims to rebuild immune barriers, restore the microbiome, and provide a blueprint for revitalized health. By harnessing natural elements, ARMRA offers a revolutionary approach to nutrition, catering to the growing demand for holistic well-being.

3. Nike

Screen Shot 2023-12-15 at 8.51.44 AM

A household name in athletic wear, Nike continues to dominate the market with its innovative products and personalized shopping experiences. Utilizing headless CMS and ecommerce personalization tools, Nike tailors its offerings to individual preferences, ensuring a seamless and engaging journey for each customer.

4. HexClad

Screen Shot 2023-12-15 at 8.52.18 AM

Specializing in premium cookware, HexClad has experienced remarkable success by combining quality craftsmanship with modern design. The brand's commitment to innovation in the kitchen has resonated with consumers, establishing HexClad as a go-to choice for professional and home chefs alike.

5.  Mattel

Screen Shot 2023-12-15 at 8.52.55 AM

The iconic toy company, Mattel, has embraced digital transformation through headless CMS and personalized shopping. With a diverse portfolio of beloved toys and games, Mattel's strategic use of technology has allowed them to stay relevant and capture the hearts of new generations of children and parents.

6. Gisou 

Screen Shot 2023-12-15 at 8.53.32 AM

Gisou, a beauty brand founded by Negin Mirsalehi, has become synonymous with luxury hair care. Leveraging headless CMS and personalization, Gisou tailors its recommendations to each customer's unique hair needs, fostering a sense of exclusivity and personal connection with the brand.

7. Alo Yoga

Screen Shot 2023-12-15 at 8.54.02 AM

Alo Yoga has redefined activewear, offering stylish and functional clothing for yoga and beyond. With the help of headless CMS and personalization tools, Alo Yoga provides a seamless online shopping experience, catering to the diverse preferences of fitness enthusiasts and fashion-forward consumers.

8. Tecovas

Screen Shot 2023-12-15 at 8.54.33 AM

Tecovas has disrupted the traditional cowboy boot market by offering high-quality, handmade boots at affordable prices. Their commitment to craftsmanship, combined with personalized shopping experiences, has garnered a loyal customer base and positioned Tecovas as a leader in the Western-style footwear industry.

9. Bluettipower 

Screen Shot 2023-12-15 at 8.55.09 AM

Bluettipower is a key player in the home backup power sector, offering robust power stations designed to last for years. These stations not only provide reliable backup during outages but also empower homeowners to potentially lower electricity bills and gain greater independence from the grid. With a focus on using top-tier, durable materials in their product design, Bluettipower exemplifies a commitment to delivering sustainable and long-lasting solutions for home power needs.


Screen Shot 2023-12-15 at 8.58.14 AM

Founded by Lady Gaga, HAUS Labs has made waves in the beauty industry with its bold and inclusive approach to makeup. Through the strategic use of headless CMS and personalization tools, HAUS Labs delivers a unique shopping experience, allowing customers to express their individuality through makeup

These top 10 brands exemplify the transformative impact of advanced technologies. Their strategic use of these tools has not only enhanced the online shopping experience but also propelled them to the forefront of the ecommerce industry, earning them a coveted spot among the fastest-growing brands based on the Charm Growth Score™.


Get further insights into these brands and brands in any ecommerce category when you request a free trial of today.

Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

Questions about Charm?

Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

Book a Demo

Let's Get Started

Join the top companies around the world that are using Charm to close deals.