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The Top 10 Fastest-Growing Underwear Brands

In the realm of intimate apparel, the quest for the best has never been more vibrant. Presenting the top 10 fastest-growing underwear brands of 2023, carefully curated based on the Charm Growth Score™. These brands have not only redefined comfort but have also triumphed in a competitive market, earning their place among the top underwear brands globally.

1. Popilush

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Popilush has taken the lingerie world by storm with its fresh and modern approach. Specializing in comfortable and stylish underwear, the brand has succeeded in capturing the attention of fashion-forward individuals seeking the top underwear brands. Their success lies in the fusion of comfort and cutting-edge design.

2. PSD Underwear

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PSD Underwear has become synonymous with athletic-inspired comfort. Known for their bold prints and innovative designs, the brand has carved a niche among those seeking the best underwear brands that seamlessly blend style with functionality. Success points include collaborations with sports icons and influencers.

3. Skims

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Founded by Kim Kardashian, SKIMS has rapidly ascended to the summit of the best underwear brands. Offering inclusive and diverse options, SKIMS has redefined body positivity in the lingerie industry. The brand's success is marked by its commitment to inclusivity and the celebration of all body types.

4. Bluebella Lingerie

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Bluebella Lingerie has made a mark with its luxurious and provocative designs. Specializing in intricately crafted lingerie and quality underwear, the brand's success is evident in its global recognition for redefining sensuality and empowering individuals through their diverse product range.

5. Pepper

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Pepper has revolutionized the industry with its focus on creating bras and underwear specifically designed for smaller-chested individuals. The brand's success is rooted in its dedication to addressing a unique market need and providing top-quality, well-fitting options for all.

6. Shefit

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Shefit has gained prominence as a leader in sports bras and activewear. Recognized for its adjustable and supportive designs, the brand caters to those seeking quality underwear for active lifestyles. Success points include endorsements from fitness influencers and athletes. 

7. Shyaway

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Shyaway has become a go-to destination for those seeking quality underwear brands in the e-commerce space. Specializing in a diverse range of lingerie, the brand's success is attributed to its customer-centric approach and commitment to providing an extensive and affordable collection.

8. Victoria's Secret

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A long-standing icon in the lingerie industry, Victoria's Secret remains a powerhouse among the best underwear brands. The brand's success lies in its ability to evolve with the times, adapting to changing beauty standards and expanding its product range to cater to a diverse audience.

9. Etam

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Etam has established itself as a global lingerie giant, offering a wide range of quality underwear. With a focus on combining elegance with comfort, the brand's success points include international expansion and collaborations with renowned designers.

10. Honey Birdette

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Honey Birdette has made a name for itself with its opulent and provocative lingerie designs. Known for pushing boundaries, the brand's success is evident in its rapid global expansion and its appeal to those seeking luxury and sensuality in their intimate apparel.

These top 10 fastest-growing underwear brands have not only conquered the world of lingerie but have also redefined the standards of comfort, style, and inclusivity. Whether you're looking for athletic-inspired designs, everyday comfort, or luxurious sensuality, these brands have proven their mettle as the trendsetters among the best underwear brands of 2023.


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