The beauty industry has been significantly reshaped by the rise of direct-to-consumer (DTC) brands, which leverage online platforms to connect directly with their customers. By bypassing traditional retail channels, these brands can offer unique products tailored to specific needs, fostering strong relationships with their audience. The Ordinary exemplifies this approach, providing effective and affordable skincare solutions that resonate with consumers worldwide. This direct engagement not only enhances the shopping experience but also allows brands to gather valuable feedback and continuously innovate. In today's rapidly evolving market, DTC beauty brands like The Ordinary are not merely selling products; they are leading trends, building communities, and setting new standards for the industry.
The Ordinary is renowned for its commitment to clinical formulations with integrity, offering a wide range of skincare products that prioritize efficacy and affordability. Their product line includes everything from serums and oils to cleansers and masks, all designed to address various skin concerns with scientifically proven ingredients. Here are three key aspects of The Ordinary, showcasing its impressive growth and market impact:
Photo courtesy of theordinary.com
1. The Ordinary excels in Instagram engagement
The Ordinary has seen a 28% increase in Instagram followers over the past year, bringing their total to over 2.5 million followers. This impressive growth places them in the 100th percentile, reflecting their ability to engage and captivate a vast audience through visually appealing and educational content. By sharing informative posts about their products, skincare routines, and ingredient benefits, The Ordinary effectively connects with a global community of skincare enthusiasts who value transparency and results.
2. The Ordinary makes significant strides on TikTok
On TikTok, The Ordinary has experienced a remarkable 60% increase in followers over the past year, reaching over 1.6 million followers. This growth places them in the 94th percentile, demonstrating their ability to engage a diverse and dynamic audience through creative and informative content. By leveraging TikTok's platform to share skincare tips, product demonstrations, and user testimonials, The Ordinary connects with a younger, tech-savvy audience that values authenticity and efficacy in beauty products.
3. The Ordinary boosts its advertising efforts
The Ordinary has significantly increased its advertising efforts, with a 202% rise in ad count over the past year. This substantial increase highlights their strategic focus on expanding reach and reinforcing brand presence. By investing in targeted advertising campaigns, The Ordinary effectively communicates the benefits of their clinical formulations to a broader audience, attracting new customers and fostering brand loyalty.
As The Ordinary continues to expand its digital footprint and connect with consumers on various platforms, its commitment to high-quality, effective skincare and innovative marketing strategies remains unwavering. This dedication ensures that The Ordinary stands out in the competitive landscape of the DTC beauty industry.
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