Tarte Cosmetics has cemented itself as one of the leading beauty brands, consistently pushing boundaries in the makeup industry. As of December 1, 2024 – February 24, 2025, the brand has seen exponential growth in U.S. Tiktok shop sales. Tarte Cosmetics has leveraged social media trends, influencer collaborations, and high-performance formulas to drive massive engagement and sales.
With a diverse range of high-quality products, the brand continues to set new benchmarks in digital beauty retail. Below, we explore how Tarte Cosmetics has dominated U.S. TikTok Shop sales and the best Tarte Cosmetics products you should check out.
78.2Charm Growth Score™
69.6Charm Success Score™
Photo courtesy of tartecosmetics.com
Tarte Cosmetics: Growth and Success on the Rise
Tarte Cosmetics has experienced significant success in the past few months, achieving remarkable scores that reflect its growing influence in the beauty industry. With a Charm Growth Score™ of 78.15 and a Charm Success Score™ of 69.62, the brand has demonstrated its ability to maintain strong momentum in the digital beauty space. These figures showcase its consistent expansion in sales, customer engagement, and brand loyalty, further solidifying its presence as a leader in the cosmetics industry.
These scores highlight Tarte’s ability to maintain steady sales growth while expanding its reach across multiple digital channels. By leveraging influencer marketing, limited-edition collections, and trend-driven beauty products, the brand has successfully captured the attention of millions. Tarte Cosmetics continues to build on its reputation as an industry leader by adapting to evolving consumer preferences and delivering high-quality formulations.
Tarte Cosmetics Dominating U.S. TikTok Shop Sales
Tarte Cosmetics has become a powerhouse in ecommerce, particularly in U.S. TikTok Shop, where its beauty products have consistently gone viral. With a total of $16.5 million in sales during the peak shopping months, Tarte has successfully engaged with millions of consumers through limited-time offers, influencer partnerships, and high-demand product bundles.
The brand’s dominance in the online beauty market can be attributed to its ability to harness short-form content to showcase product effectiveness, real-time reviews, and application tutorials. As part of the $467 million total Beauty & Personal Care revenue, Tarte's contributions highlight its stronghold in the digital beauty space.
By continuously innovating and aligning with trending beauty preferences, Tarte Cosmetics remains a leader in social commerce, driving 28.9 million units sold within this competitive category.
Tarte Cosmetics Stands Out Across Online Platforms
Tarte Cosmetics’ marketing strategy extends beyond just U.S. TikTok Shop, as the brand continues to thrive across multiple digital platforms. With a near-perfect Instagram ranking of 98.0 percentile, Tarte Cosmetics continues to engage its audience through visually appealing content, product tutorials, and influencer collaborations. Online resellers rank at 74.7 percentile, reflecting strong demand across third-party platforms, while web traffic stands at 65.6 percentile, showing solid direct-to-consumer engagement. This multi-platform dominance, combined with its $16.5 million in U.S. TikTok Shop sales, has significantly contributed to Tarte Cosmetics’ sustained success and its ability to remain at the forefront of beauty retail.
What’s Next for Tarte Cosmetics?
Tarte Cosmetics has proven itself as a leader in the digital beauty space, leveraging social media influence, product innovation, and strategic marketing to drive impressive sales figures. With $16.5 million in U.S. TikTok Shop sales and continued brand visibility across multiple channels, Tarte’s impact on the beauty industry remains undeniable. Whether you’re looking for top-tier cosmetics or innovative beauty tools, the best Tarte Cosmetics products continue to redefine the standard for high-performance beauty. As we move further into 2025, Tarte’s ability to evolve with beauty trends and engage with its audience will keep it at the top of the ecommerce game.
Charm.io is a powerful ecommerce brand prospecting tool that provides insights into the growth of over 4 million brands across various categories, including the booming beauty and cosmetics industry. By subscribing, you can access in-depth data on Tarte Cosmetics, including its digital and social performance, with unique metrics that go beyond traditional Growth and Success Scores.
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