Photo Courtesy of onitsukatiger.com
The athleisure industry is witnessing explosive growth, with the global market projected to reach $517.48 billion by 2025, reflecting an annual growth rate of 8.1%. This rapid expansion is fueled by the increasing demand for versatile, comfortable clothing that seamlessly transitions from workouts to everyday activities. Consumers are prioritizing health and wellness more than ever, driving the need for apparel that supports an active lifestyle. Additionally, the rise of remote work has shifted fashion preferences towards more relaxed, functional attire. Brands are responding with innovative designs that blend performance fabrics with stylish aesthetics, making athleisure suitable for a variety of settings. The integration of sustainable materials and ethical production practices is also appealing to environmentally conscious consumers. Furthermore, social media influencers and celebrities are popularizing athleisure, showcasing its fashionable appeal. As a result, athleisure is not just a fleeting trend but a significant shift in the fashion industry, catering to modern, dynamic lifestyles.
Onitsuka Tiger, a brand with a rich history dating back to 1949, has experienced remarkable growth in recent years. Known for its fusion of Japanese heritage and contemporary design, Onitsuka Tiger shoes have become a favorite among fashion enthusiasts and athletes alike. The brand's unique approach to footwear, combining traditional craftsmanship with modern aesthetics, has set it apart in the competitive sneaker market. This blend of old and new resonates with consumers who appreciate both the story behind the brand and the stylish, high-quality products it offers.
The resurgence of retro fashion trends has significantly contributed to the popularity of Onitsuka Tiger sneakers. Their classic designs, such as the Mexico 66 and the Ultimate 81, have found a new audience among younger generations seeking vintage-inspired looks. These iconic models not only offer a nostalgic appeal but also provide the comfort and durability expected from a premium sneaker brand. Onitsuka Tiger's ability to stay relevant through innovative updates and collaborations with contemporary designers has further cemented its position as a leader in the footwear industry.
Moreover, Onitsuka Tiger's commitment to sustainability and ethical production practices has attracted a loyal customer base who values environmentally responsible brands. By using eco-friendly materials and implementing sustainable manufacturing processes, Onitsuka Tiger shoes reflect the growing consumer demand for responsible fashion choices. The brand's global expansion, marked by the opening of flagship stores in major cities and a strong online presence, ensures that Onitsuka Tiger sneakers continue to make their mark worldwide. As the brand evolves, it remains true to its roots, offering footwear that embodies both timeless style and forward-thinking innovation.
Here are the 3 ways that Onitsuka Tiger has been able to grow quickly and establish such a strong digital presence.
Photo Courtesy of onitsukatiger.com
1. Onitsuka Tiger is increasing its advertising
Onitsuka Tiger has significantly ramped up its advertising efforts, reflecting its commitment to expanding its market presence and brand visibility. Over the past 12 months, the brand has seen an astonishing 1546% increase in its ad count, demonstrating a strategic and aggressive approach to capturing consumer attention. This surge in advertising has been instrumental in elevating the brand's profile and driving engagement across various platforms.
This robust advertising strategy has also translated into impressive growth in paid traffic. Onitsuka Tiger's monthly paid traffic has surged by 127% over the past year, indicating that their enhanced marketing efforts are effectively reaching and attracting a larger audience. This increase in traffic not only boosts the brand’s online presence but also contributes to higher sales and customer acquisition rates, reinforcing the effectiveness of their advertising investments.
Onitsuka Tiger's advertising growth is particularly noteworthy, as the brand ranks in the 100th percentile for advertising growth within its industry. This top-tier performance underscores the success of their comprehensive advertising campaigns, which leverage a mix of digital, social media, and traditional advertising channels to maximize reach and impact. By continuously optimizing their advertising strategies and expanding their marketing footprint, Onitsuka Tiger is well-positioned to maintain its upward trajectory and further solidify its standing in the competitive footwear market.
2. Onitsuka Tiger is increasing in online resellers
Onitsuka Tiger has been making significant strides in expanding its network of online resellers, reflecting the brand's strategic push to enhance its digital retail presence. Over the past 12 months, Onitsuka Tiger has experienced an impressive 95% growth in the number of online resellers, a testament to the brand's increasing popularity and demand in the digital marketplace. This growth has bolstered their reach, allowing more consumers to access their iconic footwear through a variety of online platforms.
Currently, Onitsuka Tiger is partnered with a total of 76 online resellers, each contributing to the brand’s widespread availability and accessibility. This extensive network ensures that customers around the world can easily purchase Onitsuka Tiger shoes, benefiting from the convenience and variety offered by these online retail partners. The expansion in online resellers has also helped Onitsuka Tiger tap into new markets and demographics, further solidifying its presence in the global footwear industry.
Remarkably, Onitsuka Tiger is in the 100th percentile for online reseller growth within its industry, underscoring the effectiveness of its distribution strategy and the brand’s rising prominence in the online retail space. This outstanding growth reflects Onitsuka Tiger's proactive approach to leveraging e-commerce opportunities and strengthening its digital footprint. By continuing to expand its network of online resellers, Onitsuka Tiger is poised to maintain its upward momentum and continue delivering its unique blend of heritage and contemporary style to an ever-growing audience.
3. Onitsuka Tiger is increasing its TikTok presence
Onitsuka Tiger is making notable strides in increasing its presence on TikTok, leveraging the platform's popularity to engage with a younger, more dynamic audience. Over the past 12 months, the brand has seen a 61% increase in its TikTok followers, bringing their total to 2,259. This growth highlights Onitsuka Tiger's strategic efforts to tap into the vibrant TikTok community and utilize the platform's unique content-sharing capabilities to enhance brand awareness and engagement.
To achieve this growth, Onitsuka Tiger has implemented a multifaceted TikTok strategy focused on creating captivating, high-quality content that resonates with its audience. The brand frequently posts videos showcasing their latest collections, behind-the-scenes footage, and creative collaborations with influencers and designers. By emphasizing visually appealing and trend-conscious content, Onitsuka Tiger has successfully attracted and retained followers who are passionate about fashion and lifestyle.
Despite being in the 60th percentile for TikTok growth, Onitsuka Tiger continues to innovate and adapt its social media strategies to stay competitive. The brand regularly engages with its followers through interactive content such as challenges, giveaways, and user-generated content features, encouraging community participation and fostering a sense of connection with the brand. As Onitsuka Tiger continues to grow its TikTok presence, it remains committed to providing content that not only entertains but also strengthens its brand identity and consumer loyalty.
All of this data and key insights about the fast-growing athleisure shoe brand Onitsuka Tiger, comes from the Charm.io platform. If you are interested in a great tool for finding quality ecommerce brands like this one to add to your pipeline or to invest in, Charm.io tracks over 4 million bands based off of over 160 metrics.
Get more insights into athleisure brands when you download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into any DTC brand when you sign up for a Charm.io account today.
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