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GuruNanda Pulling Oil is Taking TikTok Shop by Storm: 3 Things You Need to Know

The world of oral care has seen a remarkable shift with the rise of natural remedies, and the GuruNanda Pulling Oil has emerged as a standout product. This innovative oil pulling solution has gained immense popularity on TikTok, thanks to its unique blend of coconut and mint oils that promote oral hygiene while offering a refreshing taste.

The GuruNanda Pulling Oil TikTok presence has helped the brand reach new heights, attracting a loyal customer base and driving significant sales through their DTC channels. Here are three essential insights into GuruNanda’s recent success on TikTok Shop.

Photo courtesy of gurunanda.com

1. $14 Million in TikTok Shop Sales

The GuruNanda Pulling Oil has generated an impressive $14,134,900 in revenue through its TikTok Shop, highlighting the brand’s ability to tap into the power of social commerce. By leveraging TikTok's dynamic platform, GuruNanda has connected with a vast audience, transforming their innovative oral care product into a viral sensation. This substantial revenue underscores the effectiveness of using TikTok as a direct-to-consumer sales channel, positioning GuruNanda as a leader in the natural oral care market.


2. Top-Selling Product: Cocomint Pulling Oil

The GuruNanda Cocomint Pulling Oil has quickly become the brand’s top-selling product, thanks to its unique blend of coconut and mint oils that provide a refreshing and effective oral care experience. Loved for its ability to reduce plaque, promote healthier gums, and freshen breath naturally, this pulling oil has captured the attention of TikTok users and wellness influencers alike. The viral success of this product has been instrumental in boosting the brand’s visibility and driving impressive sales growth.


3. Outstanding Digital Performance

With a Charm Growth Score™ of 81.0, GuruNanda has proven its strength in the direct-to-consumer market, particularly through its own website. This score reflects the brand’s ability to provide a seamless online shopping experience, retain customers, and grow their digital presence. The high Charm Growth Score™ highlights GuruNanda’s effective strategies in customer engagement and retention, solidifying their place as a prominent player in the oral care industry.


GuruNanda Pulling Oil has successfully harnessed the power of TikTok to achieve remarkable sales and brand visibility. Their top product, the Cocomint Pulling Oil, and a robust digital presence have positioned them as a leader in natural oral care. As the brand continues to innovate and expand its DTC reach, GuruNanda is set to redefine the oral care market with products that prioritize both effectiveness and customer satisfaction.

Looking for more in-depth ecommerce insights about GuruNanda or other brands? Download our free report, The Top 25 Fastest-Growing DTC Beauty Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.

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