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Feature Updates to Categories, Web Traffic, and Fulfillment Service’s feature updates allow customers to prospect by more detailed brand categories, additional website traffic signals, and a newly added fulfillment service signal.

Expanded Category Coverage

Find prospects in desired product segments with our expanded category coverage. Use the Prospector tool to filter on Category data to see 1M+ more brands with categories. The Top Categories Include:

  • Apparel & Accessories
  • Arts & Entertainment
  • Health & Beauty
  • Home & Garden
  • Food & Beverages
  • Electronics
  • Sporting Goods
  • Vehicles & Parts
  • Toys & Games

You can start prospecting by category here.

Website Traffic Updates

Prospect for growing brands using our expanded website traffic filters.

With Alexa Rank deprecated by Amazon, we’ve since collected new traffic data from multiple sources. Our Website Rank growth score and additional features are now more robust and you can filter by estimated visits. Here are the definitions of each filter:

  • Semrush Traffic Rank: Measure of traffic counts compared to all other brands.
  • Semrush Traffic Measure: The actual website visits per month
  • Semrush Traffic Growth — 3 Months: Percentile change of traffic in the last 3 months
  • Traffic Growth Score: Charm measure of traffic growth relative to all other brands. This signal uses multiple sources of data to make a very robust comprehensive analysis of what brands are growing their traffic the fastest.

View the number of website visits per month for any brand.

You can start prospecting by Website Traffic here.

New Fulfillment Service Signal

Understand how brands do their fulfillment by using our Fulfillment service filter within the Prospector tool. This tool benefits many of our customers who are leading ecommerce 3PLs! This signal is new and Shopify only, so please check it out and let us know what you think!

You can start prospecting by fulfillment service here.

Upgrade to’s Professional Plan now or book a demo to learn more about these updates.

Thank you,

The Charm Team

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