ChatGPT Prompts & Tips for Reaching Decision-Makers and Generating Sales

Getting decision-maker attention is becoming increasingly competitive. This is mainly because of two key factors: there’s a more saturated market of service providers, and generally, humans are experiencing information overload.

With Charm.io, the leading ecommerce intelligence platform, people filter among the 160+ tracked metrics to find the qualified brands and contacts that matter to them. Lately, more service providers are beginning to target multiple geographies as sales organizations must consider international competitors offering avenues to acquire more customers at more cost-effective prices.

These factors are contributing to information overload. While my Instagram ad content used to be mostly B2C businesses, it’s now been hijacked by B2B SaaS! We live in the attention economy, and with social media, phone calls, and email, the attention of buyers is becoming more scarce.

To stand out, you must be focused and intentional, which is (usually) the enemy of scalability. Below I’ll share some ways I’ve seen businesses leverage ChatGPT to prospect better at scale and engage with potential clients in a highly competitive landscape.

How to Ensure ChatGPT Understands Your Business

To get the most accurate and relevant responses from ChatGPT, providing the AI with sufficient context about your business and its offerings is crucial. Here are some guidelines for writing effective prompts that ensure ChatGPT understands your business to the best possible extent:

1. Start by providing a brief business overview: Explain your company’s mission, target audience, and primary services or products. This information will help set the context for the AI.
2. Be specific about your services: Instead of using generic terms like “ecommerce marketing services,” provide more details about the particular services you offer, such as “email marketing, social media advertising, and SEO for ecommerce brands.”
3. Emphasize your unique selling points (USPs): Highlight the key features or benefits differentiating your offerings from competitors. For example, mention your proprietary analytics platform or your team’s extensive industry experience.
4. Provide examples or use cases: Offer real-world examples or scenarios that illustrate how your services or products can address the challenges faced by your prospects. This will help ChatGPT generate more relevant and persuasive content.

Prompts to Enhance Prospect Research with ChatGPT

To gain a deeper understanding of your prospects’ businesses, challenges, and needs, you can use specific prompts to guide ChatGPT’s responses. Here are a few examples of prompts you can use:

• “Summarize the key challenges faced by ecommerce businesses in the fashion industry.”
• “What are the most common pain points for small ecommerce businesses using Shopify?”
• “Identify the top three trends in ecommerce customer behavior over the last year.”

Prompts to Craft Personalized Outreach with ChatGPT

Creating personalized messaging for your prospects is critical for capturing their attention. To draft highly targeted emails, social media messages, and other outreach materials, you can use prompts like:

• “Write an email introducing our ecommerce marketing services to a fashion brand owner struggling with customer acquisition.”
• “Create a LinkedIn message to engage with a Shopify store owner who recently launched a new product line.”
• “Compose a follow-up email to a prospect who expressed interest in our ecommerce analytics platform during a recent webinar.”

Prompts to Automate Initial Conversations with ChatGPT

ChatGPT can be a sales assistant, engaging with prospects through chat or email. To guide the AI in answering common questions and addressing concerns, consider using prompts like:

• “Explain the benefits of our ecommerce marketing services to a small business owner.”
• “Describe the main features of our ecommerce analytics platform and how it can help improve sales performance.”
• “Outline the process of onboarding and getting started with our ecommerce solution.”

Prompts to Gain Customer Insights with ChatGPT

To analyze customer data, reviews, and feedback, you can use prompts that help you gain valuable insights. Examples of such prompts include:

• “Identify common themes in customer feedback regarding our ecommerce marketing services.”
• “Analyze the most frequently mentioned pain points in our eCommerce analytics platform reviews.”
• “Summarize customer suggestions for improving our eCommerce solution based on their feedback.”

These prompts can help optimize your marketing campaigns, improve product offerings, and increase customer lifetime value (CLV).

Before you go outbound with your tailored messaging, you’ll want to ensure you’re reaching the right brands and contacts.

Use Charm’s Prospector to filter for brands that meet your essential criteria. You can search for brands and filter by ad count, social media metrics, technographics, and more. You can also download contact information with a click.

Request a free trial of Charm.io today and get 100 free brand reports.

Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.