Top 25 Emerging DTC Beauty Brands Revealed by Charm

February 6, 2025

Charm.IO has unveiled the top 25 up-and-coming DTC beauty brands destined for success. Using Charm.IO's Prospector and
proprietary metrics like the Charm Growth Score and Charm Success Score, the team identified brands experiencing rapid
growth but still on the rise. These are the names to watch—and could very well become household favorites by 2025.
The ranking is based on the Charm Growth Score, which evaluates growth through factors like social media engagement and
website traffic. These brands are outpacing their competitors by a significant margin.

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