How to Launch Products and Drive Sales on TikTok Shop, According to Charm.io

May 15, 2025



Here are 5 things you need to know to launch products and drive sales on your TikTok shop, according to Charm.io

Since launching in the U.S. in September 2023, Tiktok Shop has surpassed Shein and Sephora in terms. of U.S. consumer spending. With viral content, promoted by trusted influencers, TikTok is the platform where trends take off and consumers discover new products. Not to mention TikTok’s seamless “see it, click it, buy it” purchasing flow drives massive brand sales. Charm, the leading ecommerce brand discovery and analysis platform, provides data that will help you have a successful product launch on TikTok Shop.

According to data from Charm, some of the most recognizable beauty and lifestyle brands—Tarte Cosmetics, Halara, and Micro Ingredients, to name a few—have each driven over $60 million in U.S. TikTok Shop sales in the past 12 months alone. These aren’t just viral brands; they’re commerce engines, converting content into consistent sales at scale. For those in the beauty and cosmetic space, it begs the question: “Could my brand be next?”

To answer that question, Charm teamed up with Stephanie Tramicheck, founder of The Tok—the go-to newsletter for DTC brands navigating TikTok Shop. Stephanie has used her TikTok Shop expertise to lay out the key tips you need to know to have a successful launch on TikTok Shop. Together, they analyzed Charm platform data to identify the traits and tactics of top-performing TikTok brands.

They looked at the key success signals for TikTok Shop brands, including:

• Optimal price points: What pricing sweet spots drive the most purchase volume?
• Ad spend efficiency: How much are top brands investing—and what kind of return are they seeing?
• Category-level growth: Where is consumer interest across product categories? Which subcategories are growing and which are shrinking?

And that’s just the beginning. They also analyzed revenue driven from influencers and total video views across top products.

All of this research culminated in a step-by-step checklist to help you determine whether your brand is positioned for success on TikTok Shop—and how to launch the right way. This isn't about chasing trends for the sake of virality. It’s about leveraging data to understand where your brand fits, how to show up authentically, and how to capture demand on one of the fastest-growing ecommerce channels today.

Download the free pre-launch checklist of the five things you need to get right before opening your TikTok Shop to see if your brand could be the next top seller on the platform. 

try.charm.io/5-things-to-get-right-before-opening-your-tiktok-shop