Charm is a U.S.-based data platform providing retailers, sales teams, and investors with in-depth analytics on direct-to-consumer brands. Charm’s staff has collaborated with ex-ByteDance employees to collect publicly available U.S. TikTok Shop data across various categories from its launch in September 2023 to September 2024.
Notably, “Beauty & Personal Care” dominates, generating over $1 billion in revenue. “Womenswear” follows with $621 million, showing that fashion is another leading sector.
U.S. TikTok Shop Sales by Category, Sept. 2023 - Sept. 2024
Bar chart with 20 bars.
$ millions; Top 20 categories; Sept. 11, 2023 through Sept. 12, 2024
PRACTICAL ECOMMERCE | Source: Charm.io
The chart has 1 X axis displaying categories.
The chart has 2 Y axes displaying values, and values.
U.S. TikTok Shop Sales by Category, Sept. 2023 - Sept. 2024
PRACTICAL ECOMMERCE | Source: Charm.io
End of interactive chart.
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The data also shows an upward trend in U.S. TikTok Shop’s monthly sales from its launch in September 2023 through mid-September 2024, indicating strong early adoption and consistent growth. Revenue peaked in July 2024 at over $600 million.
U.S. TikTok Shop Monthly Sales Since Launch, Sept. 2023 - Sept. 2024
Bar chart with 13 bars.
$ millions; Sept. 11, 2023 through Sept. 12, 2024
PRACTICAL ECOMMERCE | Source: Charm.io
The chart has 1 X axis displaying Time. Data ranges from 2023-09-01 00:00:00 to 2024-09-01 00:00:00.
The chart has 2 Y axes displaying values, and values.
U.S. TikTok Shop Monthly Sales Since Launch, Sept. 2023 - Sept. 2024
PRACTICAL ECOMMERCE | Source: Charm.io
End of interactive chart.
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In addition, the top five products by revenue on U.S. TikTok Shop reveal a strong consumer interest in health and wellness: “15 Day Cleanse” (gut and colon support) with $39.7 million in revenue, followed by “Multi Collagen Peptides Powder” (anti-aging complex, $26.4 million), “BetterAlt Himalayan Shilajit Resin” (nutritional supplement, $20.3 million), “MultiMineral Sea Moss” (nutritional supplement, $20.1 million), and “GuruNanda Cocomint Pulling Oil” (teeth whitener, $19.4 million).
U.S. TikTok Shop Top 5 Products by Revenue, Sept. 2023 - Sept. 2024
Bar chart with 5 bars.
$ millions; Sept. 11, 2023 through Sept. 12, 2024
PRACTICAL ECOMMERCE | Source: Charm.io
The chart has 1 X axis displaying categories.
The chart has 2 Y axes displaying values, and values.
U.S. TikTok Shop Top 5 Products by Revenue, Sept. 2023 - Sept. 2024
PRACTICAL ECOMMERCE | Source: Charm.io
End of interactive chart.
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Furthermore, prerecorded video was the top sales channel on U.S. TikTok Shop at $2.5 billion.
U.S. TikTok Shop Sales by Channel, Sept. 2023 - Sept. 2024
Bar chart with 3 bars.
$ billions; Sept. 11, 2023 through Sept. 12, 2024
PRACTICAL ECOMMERCE | Source: Charm.io
The chart has 1 X axis displaying categories.
The chart has 2 Y axes displaying values, and values.
U.S. TikTok Shop Sales by Channel, Sept. 2023 - Sept. 2024
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