Charm.io Dives into the Fruit-Inspired Beauty Trends Crushing the Sales Charts in 2025

July 31, 2025

Charm.io, the world’s most comprehensive data set on ecommerce brands, provides in-depth data into the sales behind the fruit-inspired beauty trends you’ve been hearing about. Charm has identified how different fruit-related products have been selling on TikTok Shop and the trending hashtags driving those sales.

You may have heard of “strawberry girl summer,“ made popular by Hailey Bieber, the founder of the beauty brand Rhode. This trend, all about giving people the strawberry girl flush without the sun damage, quickly went viral across media outlets. Similarly, the “guava girl” trend has inspired a sun-kissed aesthetic with guava as the key ingredient and color among glosses, blushes, fragrances, and makeup, helping people achieve the guava look.

While fruit-inspired trends may be the topic of discussion among social media channels, viral content, and beauty outlets, these trends mean nothing if they don’t result in real sales for brands. Charm analyzed U.S. TikTok Shop data from January 1, 2025, to June 30, 2025, to understand which fruit-related beauty products were driving the most sales.The findings also provide an analysis of trending hashtags that confirmed these fruit-related trends, demonstrating which hashtags are essential for informing your own social content.

Lemon is the top-performing fruit trend (by sales) in beauty and personal care with the hashtag #lemontumericsoap, however, is tied to videos selling products beyond JoyfulChoice including Honey Glow, The Ordinary Store, and others.

Cherry is making a bold impact in the beauty and personal care space, with the top product being a cherry-inspired perfume. While the top hashtag was #cherry, other notable hashtags included #cherrylips and #cherryred, showing the trend behind the red color of the fruit.

While “Guava girl summer” was a top trend talked about in the media, Guava-related beauty

aren’t driving the most fruit-related beauty sales on TikTok Shop (yet). However, #guava is starting to drive TikTok Shop sales in the beauty space as of July 2025.

Download the report today to uncover more of the winning fruits (and beauty products) driving real revenue for beauty brands.

Are strawberry-related beauty sales on top? Or is guava crushing the game? We give you a full breakdown of in this report.

This report helps beauty retailers make data-backed merchandising and product assortment decisions based on the trends that are not only going viral, but that are also driving real sales.


Want to see what’s trending & driving sales right NOW?

Download here: The Fruit-Inspired Beauty Trends Driving Sales on TikTok Shop.