Google is rolling out AI-driven upgrades that turn Search and Gemini into powerful shopping assistants, streamlining everything from product discovery to automated checkout. Here's what you need to know:
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Google is upgrading its AI Mode to allow people to shop more conversationally. Now, instead of typing in "noise-canceling headphones," shoppers can say something like "help me find headphones for working from home that help me focus."
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Every hour, Google's AI Mode updates 2 billion listings to deliver conversational, real-time, in-stock results.
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AI Mode now compares products dynamically, generating ingredient breakdowns and side-by-side tables for items like La Roche Posay and Dr Jart face creams.
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Google's agentic AI features take action for you by price tracking, finding what's in stock, and even buying it automatically once it hits the user's budget (when supported with guest checkout and Google Pay).
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Agentic calling uses Google Duplex to phone local stores, verify availability, pricing, and promotions, then send summaries via text or email, pushing Google closer to end-to-end shopping control while still claiming not to be a retailer.
Fast-growing brands using Google Pay
We used Charm data to identify some of the fast-growing brands that are using Google Pay. We measured growth by the Charm Growth Score. This multidimensional metric measures the growth of the brand across website traffic, social media followers, and more. It can be used as a percentile to show that the brand is growing X% faster than the other brands in their product category.
Q-Less
Charm Growth Score: 88.13
Charm Success Score: 83.61
Fastest-Growing Channel: Instagram
Q-Less Crossword Solitaire reimagines word play with twelve dice, offering a simple, thoughtful puzzle experience that blends classic crosswords with a unique twist.
8 Sheep Organics
Charm Growth Score: 86.38
Charm Success Score: 99.09
Fastest-Growing Channel: TikTok
As the premiere shop for women looking for organic products to aid their pregnancy, 8 Sheep Organics is made to help promote sleep and relaxation for new moms.
The Guidepost Store
Charm Growth Score: 85.40
Charm Success Score: 79.21
Fastest-Growing Channel: Instagram
Montessori-inspired merchandise created by Guidepost Montessori to support learning through simple, thoughtful design.
Want more ecommerce insights like these to build a pipeline of qualified ecommerce brands and contacts? Request a demo with Charm today.
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