Boost Sales with Optimized Brand & Product Assortments

The Challenge

Outdated data and gut instinct still guide many merchandising decisions, but without real DTC data and TikTok Shop sales numbers, retailers are constantly a step behind consumer demand.

How Charm Helps

Charm connects trending brands and products to real-time sales data, so you can partner with the right brands, optimize your product assortment, wow your customers, & maximize sales.

Analyze High-Performance Brands to Make Informed Merchandising Decisions

Spot brands that would be a perfect fit for your customer based on performance metrics such as Charm Growth Score, Charm Success Score, social metrics, demographic fit, and more. 

Partner with the Successful Brands Your Customers Already Love

Find and partner with fast-growing, top-selling brands online or on TikTok Shop. Drive sales by offering the brands and products your customers are already buying via DTC websites or TikTok Shop.

Match Your Catalog to High-Selling Products to Optimize for Sales

View the categories, brands, and products that are generating the most revenue on TikTok Shop. Partner with top-selling brands to expand your product assortment, sell trending products, & drive sales.

Align Your Products with Social Trends

Access insights into consumer trends on TikTok Shop. See which hashtags are not only trending on the platform but are also driving sales. Understand which creators are driving sales for products.

Initiate New Partnerships with the Right Contact Information

Use our verified contact information on 1M brands to reach the right contacts within minutes. Form brand partnerships that will take your retail organization to the next level.