Charm's Sophistication Score™ is calculated using machine learning models to determine how sophisticated a brand is compared to others in our database. This score helps our customers understand a brand's likelihood of adopting new technologies or processes.
Competitive Insights for Brands
How Clients Use Charm
Brand owners use Charm for in-depth ecommerce insights about themselves and their competitors.
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Prospecting for Agencies
How Clients Use Charm
Agencies use Charm to find brands in the right lifecycle stage that would be a good fit for their services.
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Prospecting 101
Prospecting
The Prospecting tool has over 70 different filters helping you find lists of brands within your ideal customer profile.
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