Charm's Sophistication Score™ is calculated using machine learning models to determine how sophisticated a brand is compared to others in our database. This score helps our customers understand a brand's likelihood of adopting new technologies or processes.
Charm Growth Score™
Performance Scoring
The Charm Growth Score™ measures how fast a brand is growing compared to other DTC brands. It is a multidimensional score taking into the change in data across different metrics...
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Charm Success Score™
Performance Scoring
The Charm Success Score™ measures how large a brand is compared to other brands in the DTC landscape.
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Prospecting for Agencies
How Clients Use Charm
Agencies use Charm to find brands in the right lifecycle stage that would be a good fit for their services.
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