Charm's Sophistication Score™ is calculated using machine learning models to determine how sophisticated a brand is compared to others in our database. This score helps our customers understand a brand's likelihood of adopting new technologies or processes.
Charm Growth Score™
Performance Scoring
The Charm Growth Score™ measures how fast a brand is growing compared to other DTC brands. It is a multidimensional score taking into the change in data across different metrics...
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Charm Success Score™
Performance Scoring
The Charm Success Score™ measures how large a brand is compared to other brands in the DTC landscape.
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Brand Report Deep Dive 101
Brand Insights
Learn about how Brand Deep Dive Reports provide you with in-depth insights about a DTC brand's growth, social media metrics, tech stack, ad count, and more.
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