The Top 50 Fastest-Growing TikTok Fashion Brands

Industry Report by Charm.io

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TikTok: The Influential Hub for Clothing, Jewelry, and Fashion

In the age of social media, platforms like TikTok have become influential hubs for the latest trends, entertainment, and brand promotion. TikTok has not only revolutionized the way people consume content but has also given rise to a new wave of fashion and jewelry brands. 

The platform's unique blend of short-form video content and influencer-driven promotion has transformed the way consumers discover, engage with, and purchase fashion products. Many TikTok clothing brands have gained attention through the platform, especially as the saying "TikTik made me buy it" becomes more and more popular. Data from Charm allows you to understand the most popular TikTok fashion brands taking the platform by storm. 

By closely monitoring these emerging brands, companies can adapt, innovate, and thrive in the dynamic landscape of TikTok fashion, ultimately connecting with their audience in a more impactful and authentic way. Whether you are a brand in the fashion industry or a company prospecting for successful brands, it is crucial that you pay close attention to the fastest-growing brands advertising on TikTok in order to stay relevant, understand ecommerce trends, and gain consumer insights.

While there are many types of brands advertising on TikTok, we can see that according to Google Trends, the keyword “TikTok fashion” has been growing significantly over the past few years, especially starting in 2020. 

According to TikTok’s Creative Center, we can see that among the TikTok clothing brands being promoted, casual dresses, t-shirts, and hoodies/jumpers are some of the most popular products. Within this report, you’ll see the specific TikTok fashion brands that are advertising on the platform, growing fast, and succeeding overall.

The Charm team has created this report to provide you with valuable insights into the top brands on TikTok within the fashion industry. Dive into the individual company's Brand Reports on Charm to learn more about their Charm Growth Score™, Charm Success Score™, Charm  Sophistication Score™, and more.

Finding The Fastest Growing Fashion Brands Advertising on TikTok

The Charm Team identified the 50 fastest-growing fashion brands that have advertised on TikTok by using Charm's Prospector, as outlined below:

Click "Add Filter" and include "Apparel & Accessories" to look across brands within this category. Next, filter to include the "TikTok Pixel" as the Technology. This filter will show the brands that may currently be advertising on TikTok or that have advertised on TikTok in the past. 

Click "Apply Filters" to run the report. Then sort the results by the brands with the highest Charm Growth Score™ and export the list.

By following these steps, we've found the top 50 fastest-growing fashion brands advertising on TikTok and listed them below.

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