Find the most sought-after brands to sell on your store

Charm allows you to find the fastest-growing brands across categories, marketplaces, and more. 


Discover and follow similar brands

Learn about other brands in your space with similar audience and product offerings.

Brand Overlap
Charm shows brands that are commonly sold on the same stores or brands that appear to the same demographic on the social networks.

Follow brands you're interested in

Unlock the "Events" tab for every brand you follow.

The Events tab will show you key updates about the brand you're following such as if they added new technology, hired new employees, launched new ads, and more.

Evaluate each brand using their Charm Growth Score™, Charm Success Score™, & Charm Sophistication Scores™

Identify fast-growing brands that fit your target profiles in any category.

Shape Your Merchandising Strategy
Use Charm Scoring for research and validation of trends to shape your merchandising strategy.
Lists & Email Notifications
Save your prospector searches as dynamic Lists, and receive email updates whenever a new brand meets your search criteria. Reach out to prospects with relevant, timely messaging.
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Get newsfeed updates on brand performance

Within your Account page, you can get a newsfeed of insights into all the brands you are following.

Newsfeed Updates
View a newsfeed of all the brands you're following and get updates sent to your inbox. Be the first to know if a brand added new technology, hired new employees, launched new ads, added new products, and more.

Over 160+ features & signals for each brand

Get in-depth insights into ecommerce brands, and use brand-level data to craft messages for account-based marketing.

In-Depth Store Info
Identify brands by the number of products on the store, product price, brands on the store, and much more.
Brand Distribution
Brand reseller identification can be used to spot brands that are already third party seller enabled.

See how your brand stacks up

Charm allows you to monitor how you're brand is doing compared to your competitors. Stay informed and ahead of competition.

Similar brands
Charm's Simlar brands tab lets you see how fast your are growing, relative to similar companies in your space.

Compare yourself to Amazon brands

Understand and learn from products, sellers, and brands that are succeeding on Amazon.

Product info
Get insights into BSR, category, overall rating, price, and more.
Seller info
Get insights into seller category, location, product count, reseller status, FBA/FBM status, overall rating, total ratings, and more.
Brand info
Get insights into a brand's product count, seller count, and Charm Competitive Score.
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“As a small business, Charm has helped us gain valuable insights on our growth and competition showing us where our greatest areas of opportunity are. It's easy to navigate and the user experience makes diving into analytics simple!”

Alexis Newkirk / Field Sports Training