World's Most Comprehensive Data for Brands
World's Most Comprehensive Data for Brands
Discover the Brands Your Customers Will Love
Discover the Brands Your Customers Will Love
Charm helps retailers make informed merchandising and product discovery decisions by leveraging data on fast-growing DTC brands, social trends, and top-selling TikTok Shops.
Charm helps retailers make informed merchandising and product discovery decisions by leveraging data on fast-growing DTC brands, social trends, and top-selling TikTok Shops.
The Challenge Retailers Face
Retailers without the right data struggle to keep up
Retailers without the right data struggle to keep up
Outdated data and gut instinct still guide many merchandising decisions, but without real DTC data and TikTok Shop sales numbers, retailers are constantly a step behind consumer demand.
Outdated data and gut instinct still guide many merchandising decisions, but without real DTC data and TikTok Shop sales numbers,
retailers are constantly a step behind consumer demand.
Outdated data and gut instinct still guide many merchandising decisions, but without real DTC data and TikTok Shop sales numbers, retailers are constantly
a step behind consumer demand.
$15–25M+
$15–25M+
in incremental annual revenue
in incremental
annual
revenue
by identifying and scaling just 3 winning brands in
the first year
by identifying and scaling
just 3 winning brands in the
first year
by identifying and scaling just 3
winning brands in
the first year
$2–4M
$2–4M
in annual cost savings
in annual
cost savings
in annual cost savings
from reduced merchandising effort, fewer
failed tests, and lower markdown and
write-off exposure
from reduced
merchandising effort, fewer
failed tests, and lower
markdown and
write-off exposure
from reduced merchandising effort,
fewer failed tests, and lower
markdown and
write-off exposure
$100M+
$100M+
per brand in first-year on-shelf sales
per brand in
first-year on-shelf sales
per brand in first-year
on-shelf sales
in an case where two brands were
identified early using Charm data
in an case where two
brands were
identified early
using Charm data
CORE FEATURES
How Charm
Helps Retailers
Helps Retailers
Charm connects trending brands and products to real-time sales data, so you can partner with the right brands, optimize your product assortment, wow your customers, & maximize sales.
Analyze High-Performance Brands to Make Informed Merchandising Decisions
Spot brands that would be a perfect fit for your customer based on performance metrics such as Charm Growth Score, Charm Success Score, social metrics, demographic fit, and more.
Partner with the Successful Brands Your Customers Already Love
Find and partner with fast-growing, top-selling brands online or on TikTok Shop. Drive sales by offering the brands and products your customers are already buying.
Match Your Catalog to High-Selling Products to Optimize for Sales
View the categories, brands, and products that are generating the most revenue on TikTok Shop. Partner with top-selling brands to expand your product assortment, sell trending products, & drive sales.
Analyze High-Performance Brands to Make Informed Merchandising Decisions
Spot brands that would be a perfect fit for your customer based on performance metrics such as Charm Growth Score, Charm Success Score, social metrics, demographic fit, and more.
Partner with the Successful Brands Your Customers Already Love
Find and partner with fast-growing, top-selling brands online or on TikTok Shop. Drive sales by offering the brands and products your customers are already buying.
Match Your Catalog to High-Selling Products to Optimize for Sales
View the categories, brands, and products that are generating the most revenue on TikTok Shop. Partner with top-selling brands to expand your product assortment, sell trending products, & drive sales.
Analyze High-Performance Brands to Make Informed Merchandising Decisions
Spot brands that would be a perfect fit for your customer based on performance metrics such as Charm Growth Score, Charm Success Score, social metrics, demographic fit, and more.
Partner with the Successful Brands Your Customers Already Love
Find and partner with fast-growing, top-selling brands online or on TikTok Shop. Drive sales by offering the brands and products your customers are already buying.
Match Your Catalog to High-Selling Products to Optimize for Sales
View the categories, brands, and products that are generating the most revenue on TikTok Shop. Partner with top-selling brands to expand your product assortment, sell trending products, & drive sales.
CORE FEATURES
CORE FEATURES
Client Success
Retailers
Win with Charm
Win with Charm
Spot Winners Earlier
Charm surfaces high-potential DTC brands and TikTok Shops, allowing you to identify emerging brands 6–18 months earlier based on our tracking of consumer adoption signals across social channels
Prioritize the Right Brand Partnerships
With data from Charm, you can easily understand which brands you should engage, test, and scale, reducing time spent on low-quality inbound pitches and trade show discovery
Improved Test-And-Learn ROI
With data backing assortment decisions, you won’t waste money testing brands that won’t be a good fit for your audience
Spot Winners Earlier
Charm surfaces high-potential DTC brands and TikTok Shops, allowing you to identify emerging brands 6–18 months earlier based on our tracking of consumer adoption signals across social channels
Spot Winners Earlier
Charm surfaces high-potential DTC brands and TikTok Shops, allowing you to identify emerging brands 6–18 months earlier based on our tracking of consumer adoption signals across social channels
Prioritize the Right Brand Partnerships
With data from Charm, you can easily understand which brands you should engage, test, and scale, reducing time spent on low-quality inbound pitches and trade show discovery
Prioritize the Right Brand Partnerships
With data from Charm, you can easily understand which brands you should engage, test, and scale, reducing time spent on low-quality inbound pitches and trade show discovery
Improved Test-And-Learn ROI
With data backing assortment decisions, you won’t waste money testing brands that won’t be a good fit for your audience
Improved Test-And-Learn ROI
With data backing assortment decisions, you won’t waste money testing brands that won’t be a good fit for your audience
Testimonials
See why clients are saying,
"All our revenue comes from Charm"
Hear what some of our early users had to say
“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”
Goodman
CEO
Okendo
“You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer.”
Pauric McGorry
Director
Wayflyer
“If you want to be first in the market, use Charm.io.”
Dan Albert
Co-Founder
456 Growth
Testimonials
See why clients are saying,
"All our revenue comes from Charm"
Hear what some of our early users had to say
“You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer.”
Pauric McGorry
Director
Wayflyer
“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”
Goodman
CEO
Okendo
“If you want to be first in the market, use Charm.io.”
Dan Albert
Co-Founder
456 Growth
Testimonials
See why clients are saying,
"All our revenue comes from Charm"
Hear what some of our early users had to say
“You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer.”
Pauric McGorry
Director
Wayflyer
“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”
Goodman
CEO
Okendo
“If you want to be first in the market, use Charm.io.”
Dan Albert
Co-Founder
456 Growth
Spot Winners Earlier
Charm surfaces high-potential DTC brands and TikTok Shops, allowing you to identify emerging brands 6–18 months earlier based on our tracking of consumer adoption signals across social channels
Spot Winners Earlier
Charm surfaces high-potential DTC brands and TikTok Shops, allowing you to identify emerging brands 6–18 months earlier based on our tracking of consumer adoption signals across social channels
Prioritize the Right Brand Partnerships
With data from Charm, you can easily understand which brands you should engage, test, and scale, reducing time spent on low-quality inbound pitches and trade show discovery
Prioritize the Right Brand Partnerships
With data from Charm, you can easily understand which brands you should engage, test, and scale, reducing time spent on low-quality inbound pitches and trade show discovery
Improved Test-And-Learn ROI
With data backing assortment decisions, you won’t waste money testing brands that won’t be a good fit for your audience
Improved Test-And-Learn ROI
With data backing assortment decisions, you won’t waste money testing brands that won’t be a good fit for your audience
Get Started
See why leading companies use Charm to uncover opportunities and drive growth.
