Charm's Methodology
DTC & TikTok Shop Data
Turning Commerce Signals into Insights
Charm Tracks Key Commerce Signals and Turns Them into
Actionable Insights
DTC
Charm identifies
brands, maps their
global digital
footprint, and
applies algorithmic
scoring to assess
reach and
performance.
TikTok Shop
Charm tracks sales
activity on TikTok
Shop, applies
machine learning
to measure
performance, and
continuously
refines models for
precision.
Direct-to-Consumer
How Charm Interprets
DTC Data
Charm organizes first-party commerce signals into structured insights that reveal performance, trends, and growth opportunities.
Detecting Ecommerce Brands
Charmʼs crawlers visit 2.5 million web pages per day, utilizing AI with proprietary detection capabilities to track every product SKU in the world. We compare individual SKUs to detect brands and create competitive peer sets.
DTC
Mapping Global Brand Assets
Leveraging computer vision powered image and text matching, Charm maps all related brand assets - social media handles, resellers & distributors, websites, & ads - to paint a comprehensive picture of a brandʼs identity.
DTC
Algorithmic Scoring
Charmʼs machine learning algorithms process the collected data to create proprietary composite scores for each brand online, encompassing every aspect of their digital performance relative to their category peers.
DTC
TikTok Shop
How Charm Interprets TikTok Shop Data
Charm analyzes TikTok Shop activity, creator performance, and sales signals to turn social commerce data into decisions you can act on.
Detecting Sales on TikTok Shop
Web crawlers visit every product and video, every day. Utilizing a tiered strategy, products and creators are organized into priority levels that dictate crawl frequency. By comparing daily reported unit sold volumes, we accurately detect variations in product sales and calculate daily sales figures.
TikTok Shop
Machine Learning to Measure Performance
Machine learning models are used to allocate product sales across various channels (videos, live streams, & shop tab) and to specific videos within each channel, providing a measurement of each creator's and shop's ecommerce performance at a daily granularity. A separate model estimates ad spend based on video view pattern anomalies.
TikTok Shop
Refining our Algorithmic Models
We conduct regular and extensive backtesting against actual sales data to optimize and refine our algorithmic models at the country, category, shop and product levels. We also leverage publicly available data published by TikTok to inform models.
TikTok Shop
Fueling growth for industry leaders
Testimonials
See why clients are saying,
"All our revenue comes from Charm"
Hear what some of our early users had to say
“The Charm team brings a level of deep data, technology and go-to-market expertise that makes it easy to quickly and effectively utilize Charm data in ways that drive growth across our company.”
Goodman
CEO
Okendo
“You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer.”
Pauric McGorry
Director
Wayflyer
“If you want to be first in the market, use Charm.io.”
Dan Albert
Co-Founder
456 Growth
Get Started
See why leading companies use Charm to uncover opportunities and drive growth.
