31 DTC Celebrity Brands Ranked by Growth

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Published March 14, 2024

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Celebrity Brands Are Everywhere

Many celebrities capitalize on their influence and following to build their own brands. Some are not just household names but also formidable players in the market, setting new standards for growth and success.

Many of these celebrity brands are within the beauty and personal care category. In fact, according to a report by Nielsen IQ, celebrity beauty brands surpassed $1 billion in sales in 2023, driven by a +58% growth compared to the previous year. Consumers most drawn to celebrity beauty brands spend about 1.25 times more on beauty and personal care products than the average buyer.

Alongside beauty and personal care, celebrity brands are prevalent in the cosmetics and fragrance categories and now represent 2.9% of ad dollars in both categories.

Wondering how these celebrity brands stack up? Utilizing the Charm Growth Score™, we've compared these brands and ranked them based on how fast they are growing. The Charm Growth Score™ is a multidimensional score ranking growth based on various factors including social media following, social engagement, website traffic, and much more representing a holistic view of a brand's growth. View the list below and click on any brand to view its Brand Deep-Dive Report which provides 160+ metrics about the brand.

1.  Victoria Beckham Beauty

Photo courtesy of the victoriabeckhambeauty.com

Charm Growth Score™: 93.4

Victoria Beckham Beauty, founded by fashion icon Victoria Beckham, offers a range of cosmetics and skincare products designed to enhance natural beauty and radiance. Victoria Beckham Beauty has garnered widespread praise for its sophisticated and luxurious offerings, reflecting Victoria Beckham's timeless sense of style. With a focus on quality and innovation, the brand has attracted a discerning clientele, driving impressive growth and establishing itself as a leading player in the beauty industry.

2.  Rhode

Photo courtesy of the rhodeskin.com

Charm Growth Score™: 92.8

Rhode Skin by Hailey Bieber offers a range of skincare products designed to nourish and rejuvenate the skin. Rhode Skin has gained popularity for its luxurious formulations and Hailey Bieber's flawless complexion. With a focus on simplicity and efficacy, the brand has attracted a dedicated following, driving substantial growth and establishing itself as a trusted name in the skincare industry.

3.  HAUSLabs

Photo courtesy of hauslabs.com

Charm Growth Score™: 91.6

Haus Labs, spearheaded by the multifaceted Lady Gaga, specializes in high-quality cosmetics and beauty products, promoting self-expression and individuality. Recognized for its bold and innovative approach to beauty, Haus Labs has rapidly expanded its product line and global presence. With a strong emphasis on inclusivity and creativity, the brand has cultivated a passionate community of fans, driving significant growth and establishing itself as a frontrunner in the beauty industry.

4.  Fenty Beauty

Photo courtesy of fentybeauty.com

Charm Growth Score™: 91.1

Fenty Beauty, founded by music icon Rihanna, offers a diverse range of cosmetics designed to celebrate diversity and inclusivity. Fenty Beauty has revolutionized the beauty industry with its groundbreaking approach to inclusivity and representation. By prioritizing diverse shade ranges and innovative formulas, the brand has garnered widespread praise and achieved unparalleled success, setting new standards for inclusivity in the beauty industry.

5.  Rare  Beauty

Photo courtesy of rarebeauty.com

Charm Growth Score™: 90.9

Rare Beauty, founded by singer and actress Selena Gomez, offers a diverse range of cosmetics designed to celebrate individuality and foster self-expression. Rare Beauty has garnered widespread acclaim for its commitment to mental health advocacy and inclusivity. With a focus on authenticity and empowerment, the brand has experienced exponential growth, resonating deeply with consumers seeking products that align with their values and beliefs. In fact, according to Bloomberg, the brand is valued at $2 billion.

6.  SKIMS

Photo courtesy of skims.com

Charm Growth Score™: 90.5

Skims, founded by the renowned Kim Kardashian, specializes in inclusive shapewear and loungewear designed to empower individuals of all shapes and sizes. Skims has experienced unparalleled growth, rapidly becoming a staple in the fashion industry. Its commitment to inclusivity and comfort has earned it a loyal customer base, driving substantial revenue growth and solidifying its position as a market leader.

7.  r.e.m. beauty

Photo courtesy of the rembeauty.com

Charm Growth Score™: 89.5

r.e.m. beauty, founded by singer Ariana Grande, offers a range of cosmetics and skincare products inspired by Ariana's iconic style and aesthetic. r.e.m. beauty has experienced rapid growth since its launch, leveraging Ariana Grande's massive fan base to drive sales and brand awareness. With a focus on innovation and self-expression, the brand has resonated with consumers seeking products that reflect their individuality, driving significant revenue growth and market success.

8.  LolaVie

Photo courtesy of the lolavie.com

Charm Growth Score™: 88.2

LolaVie, founded by actress Jennifer Aniston, offers a range of haircare products designed to promote healthy, luscious locks. LolaVie has quickly gained traction in the beauty industry, thanks to its high-quality formulations and Jennifer Aniston's endorsement. With a focus on simplicity and efficacy, the brand has resonated with consumers seeking luxurious yet accessible haircare solutions, driving significant growth and market success.

9.  Keys Soulcare

Photo courtesy of the keyssoulcare.com

Charm Growth Score™: 87.6

Keys Soulcare, founded by singer-songwriter Alicia Keys, offers a range of skincare and wellness products designed to promote self-care and inner beauty. Keys Soulcare has resonated with consumers seeking holistic wellness solutions that nourish both the body and the soul. With a focus on self-love and mindfulness, the brand has cultivated a dedicated following, driving impressive growth and establishing itself as a trusted authority in the wellness industry.

10. Kylie Cosmetics

7. Kylie Cosmetics

Photo courtesy of kyliecosmetics.com

Charm Growth Score™: 84.1

Kylie Cosmetics, founded by reality TV star Kylie Jenner, specializes in cosmetics and skincare products, catering to a young and trendy audience. Kylie Cosmetics has experienced meteoric growth since its inception, leveraging Kylie Jenner's massive social media following to drive sales and brand awareness. With a focus on trend-driven products and strategic marketing campaigns, the brand has solidified its position as a powerhouse in the beauty industry.

11.  Henry Rose

Photo courtesy of the henryrose.com

Charm Growth Score™: 83.8

Henry Rose, founded by actress Michelle Pfeiffer, offers a range of luxury fragrances crafted with clean and sustainable ingredients. Henry Rose has garnered acclaim for its commitment to transparency and sustainability in the fragrance industry, reflecting Michelle Pfeiffer's dedication to environmental consciousness. With a focus on quality craftsmanship and sophisticated scents, the brand has attracted a discerning clientele, driving significant growth and establishing itself as a leader in the clean beauty movement.

12.  Once  Upon  a  Farm

Photo courtesy of onceuponafarmorganics.com

Charm Growth Score™: 81.4

Founded by actress Jennifer Garner, Once Upon a Farm offers a range of organic, cold-pressed baby foods and snacks, prioritizing nutrition and quality ingredients. Once Upon a Farm has garnered widespread acclaim for its dedication to providing wholesome and convenient food options for families. With a focus on sustainability and health, the brand has witnessed remarkable growth, appealing to environmentally-conscious consumers seeking nutritious alternatives.

13. Homecourt

Photo courtesy of the homecourt.co

Charm Growth Score™: 81.2

Homecourt by Courteney Cox offers a curated collection of homecare products designed to elevate the everyday experience of caring for your living space. From custom fragrances created by top perfumers to non-toxic and effective skincare formulas developed by skincare chemists, Homecourt provides beauty products for the home that are both luxurious and practical.

14. Good  Dye Young

Photo courtesy of the gooddyeyoung.com

Charm Growth Score™: 78.4

Good Dye Young, co-founded by Paramore's Hayley Williams, offers a range of vibrant and cruelty-free hair color products designed to inspire creativity and self-expression. Good Dye Young has become synonymous with bold and adventurous hair colors, capturing the spirit of Hayley Williams' eclectic style and artistic vision. With a focus on inclusivity and sustainability, the brand has attracted a diverse following, driving significant growth and establishing itself as a leader in the alternative haircare market.

15. Stripes

Photo courtesy of the iamstripes.com

Charm Growth Score™: 78.1

Stripes by Naomi Watts offers a range of skincare products designed to promote natural beauty and radiance. Stripes has gained recognition for its clean and minimalist approach to skincare. With Naomi Watts' endorsement and commitment to sustainability, the brand has attracted a discerning clientele, driving substantial growth and establishing itself as a trusted name in the skincare industry.

16. Katy Perry Collections

Photo courtesy of the katyperrycollections.com

Charm Growth Score™: 76.3

Katy Perry Collections, founded by pop superstar Katy Perry, offers a range of footwear inspired by Katy's eclectic style and vibrant personality. Katy Perry Collections has gained popularity for its bold and whimsical designs, capturing the essence of Katy Perry's distinctive fashion sense. With a focus on creativity and self-expression, the brand has attracted a loyal following, driving impressive growth and establishing itself as a sought-after name in the footwear industry.

17. JVN Hair

Photo courtesy of the jvnhair.com

Charm Growth Score™: 74.8

JVN Hair, founded by Queer Eye star Jonathan Van Ness, offers a range of haircare products designed to celebrate individuality and self-expression. JVN Hair has captured the hearts of consumers with its inclusive and empowering approach to haircare. With a focus on education and advocacy, the brand has cultivated a loyal following, driving impressive growth and establishing itself as a trusted authority in the beauty industry.

18. The Outset

Photo courtesy of the theoutset.com

Charm Growth Score™: 72.3

The Outset by Scarlett Johansson, the skincare line founded by actress Scarlett Johansson, offers a range of skincare products designed to nourish and rejuvenate the skin. The Outset by Scarlett Johansson has garnered praise for its luxurious formulations and effective results, reflecting Scarlett Johansson's commitment to skincare and wellness. With a focus on quality ingredients and science-backed formulas, the brand has attracted a discerning clientele, driving impressive growth and establishing itself as a trusted name in the skincare industry.

19. Sienna Naturals

Photo courtesy of the siennanaturals.com

Charm Growth Score™: 56.5

Sienna Naturals by Issa Rae offers a range of haircare products made with natural ingredients and designed to promote healthy hair and scalp. Sienna Naturals has gained acclaim for its clean and effective formulations. With Issa Rae's endorsement and dedication to authenticity, the brand has resonated with consumers seeking natural and sustainable haircare options, driving impressive growth and establishing itself as a leader in the industry.

20. Flawless

Photo courtesy of the flawlesscurls.com

Charm Growth Score™: 55.8

Flawless, founded by actress Gabrielle Union, offers a range of haircare products designed to celebrate diversity and promote healthy, beautiful hair. Flawless has garnered acclaim for its commitment to inclusivity and hair health, reflecting Gabrielle Union's advocacy for diversity and self-acceptance. With a focus on quality ingredients and effective formulations, the brand has resonated with consumers of all hair types, driving significant growth and establishing itself as a leader in the multicultural haircare market.

21. Inamorata

Photo courtesy of the inamoratawoman.com

Charm Growth Score™: 53.6

Founded by model Emily Ratajkowski, Inamorata offers a range of swimwear, lingerie, and ready-to-wear clothing designed to empower women and celebrate confidence. Inamorata has garnered widespread acclaim for its bold and fashion-forward designs, attracting a dedicated following of fashion enthusiasts and influencers. 

22. OAM Skin

Photo courtesy of the oamskin.com

Charm Growth Score™: 52.8

OAM Skin by Ciara offers a range of skincare products designed to promote radiant and healthy skin. OAM Skin has gained popularity for its innovative formulations and Ciara's dedication to self-care. With a focus on simplicity and effectiveness, the brand has attracted a loyal following, driving impressive growth and establishing itself as a trusted name in the skincare industry.

23. S'able Labs

Photo courtesy of the sablelabs.co

Charm Growth Score™: 51.3

S'Able Labs by Idris & Sabrina Elba offers a range of skincare and wellness products designed to promote self-care and holistic well-being. Drawing inspiration from their shared passion for health and beauty, Idris and Sabrina Elba have created a line of products that combine effective formulations with luxurious experiences.

24. Hey Humans

Photo courtesy of the heyhumans.com

Charm Growth Score™: 47.5

Hey Humans, founded by actress Jada Pinkett Smith, offers a range of personal care products made with clean and sustainable ingredients. Hey Humans has gained recognition for its commitment to eco-friendly and affordable personal care solutions, reflecting Jada Pinkett Smith's passion for sustainability and wellness. With a focus on accessibility and environmental consciousness, the brand has resonated with consumers seeking ethical and effective products, driving impressive growth and establishing itself as a leader in the clean beauty movement.

25. Meaningful Beauty

Photo courtesy of the meaningfulbeauty.com

Charm Growth Score™: 47.1

Meaningful Beauty, founded by supermodel Cindy Crawford, offers a range of skincare products formulated to combat the visible signs of aging and promote youthful, radiant skin. Meaningful Beauty has become synonymous with age-defying skincare solutions, reflecting Cindy Crawford's timeless beauty and commitment to self-care. With a focus on scientifically-backed ingredients and innovative formulations, the brand has attracted a loyal following, driving significant growth and establishing itself as a trusted name in the anti-aging skincare market.

26. Flower Beauty

Photo courtesy of the flowerbeauty.com

Charm Growth Score™: 46.5

Flower Beauty, founded by actress Drew Barrymore, offers a range of cosmetics and beauty products designed to celebrate individuality and natural beauty. Flower Beauty has gained recognition for its affordable yet high-quality makeup offerings, reflecting Drew Barrymore's inclusive and down-to-earth approach to beauty. With a focus on accessible glamour and effortless style, the brand has attracted a diverse audience, driving substantial growth and establishing itself as a beloved name in the beauty industry.

27.  Humanrace

Photo courtesy of the humanrace.com

Charm Growth Score™: 45.8

Humanrace, founded by musician and entrepreneur Pharrell Williams, offers a range of skincare products designed to promote self-care and well-being. Humanrace has gained recognition for its innovative approach to skincare, reflecting Pharrell Williams' commitment to innovation and self-expression. With a focus on sustainability and holistic wellness, the brand has attracted a dedicated following, driving impressive growth and establishing itself as a pioneer in the wellness industry.

28. About Face Beauty

Photo courtesy of aboutface.com

Charm Growth Score™: 38.8

About Face Beauty, founded by singer Halsey, offers a diverse range of cosmetics designed to inspire creativity and self-expression. About Face Beauty has quickly gained traction in the beauty industry, thanks to its bold and innovative approach to cosmetics. With a focus on inclusivity and authenticity, the brand has cultivated a dedicated following, driving impressive growth and establishing itself as a prominent player in the market.

29. Cécred

Photo courtesy of the kyliecosmetics.com

Charm Growth Score™: 31.8

Cécred Haircare by Beyoncé offers a range of haircare products designed to cater to diverse hair textures and promote healthy, beautiful locks. Cécred Haircare has gained recognition for its luxurious formulations and commitment to inclusivity. 

30. Florence by Mills

Photo courtesy of florencebymills.com

Charm Growth Score™: 25.5

Florence by Mills, founded by actress Millie Bobby Brown, offers a range of skincare and beauty products designed specifically for Gen Z consumers. Florence by Mills has experienced rapid growth, resonating with young consumers seeking fun and accessible beauty options. With a focus on clean ingredients and playful branding, the brand has captured the hearts of Gen Z, driving substantial revenue growth and market success.

31. Goop

Photo courtesy of the goop.com

Charm Growth Score™: 18.3

Goop, founded by actress Gwyneth Paltrow, offers a curated selection of wellness products, skincare, and lifestyle goods aimed at promoting holistic well-being. Goop has become synonymous with luxury and wellness, attracting a dedicated following of health-conscious consumers.

These celebrity brands are not only reshaping their respective industries but also setting new standards for growth and success. With their innovative products, commitment to inclusivity, and unwavering dedication to their vision, these brands are poised to continue dominating the market and inspiring consumers worldwide.

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