14 DTC Celebrity Haircare Brands Ranked by Growth

Celebrity Haircare Brands Taking Over the Beauty Industry

The beauty industry is a multi-billion dollar powerhouse, constantly evolving to meet the ever-changing needs and desires of consumers. Haircare, a cornerstone of this industry, has traditionally been dominated by established brands with a focus on mass appeal. However, a new wave of innovation is washing over the shelves, and it's being driven by a familiar face: celebrities.

Celebrity haircare brands are exploding in popularity, offering targeted solutions and leveraging the star power of their founders. These A-listers, known for their enviable tresses, are putting their names and expertise behind high-quality hair care lines. This trend isn't just about capitalizing on fame; it's about addressing a gap in the market and creating products that cater to specific needs and hair types. Consumers are increasingly seeking out haircare solutions that address their unique concerns, and celebrities with their own distinct styles and hair textures are well-positioned to deliver.

But with so many options on the market, which celebrity haircare brands are truly making waves? Let's take a look at some of the top contenders, based on the Charm Growth Score™. This score considers factors like sales growth, social media engagement, and brand awareness to identify the fastest-rising stars in the haircare world.

Photo courtesy of https://www.lolavie.com/

Charm Growth Score™: 86.9

Jennifer Aniston's luxurious haircare line, LolaVie, is number one on our list of top haircare brands. LolaVie focuses on gentle cleansing, nourishing formulas, and promoting scalp health. The brand's impressive growth is a testament to its commitment to high-quality ingredients and a focus on achieving healthy, manageable hair. LolaVie's product line includes shampoos, conditioners, leave-in conditioners, styling products, and scalp serums. Each product is formulated with sulfate-free cleansers and a blend of luxurious ingredients like coconut milk, chia seed extract, and biotin to cleanse, condition, and strengthen hair, while promoting a healthy scalp environment for optimal hair growth.

Photo courtesy of https://gooddyeyoung.com/

Charm Growth Score™: 85.1

Known for her vibrant hair colors, Hayley Williams' Good Dye Young caters to those who love to experiment with bold hues. Their vegan and cruelty-free formulas ensure healthy hair while allowing users to achieve showstopping color transformations. Good Dye Young offers a complete line of hair color products including semi-permanent hair color kits, vibrant hair masks, bleach, and color-depositing conditioners. Their products are formulated with vegan ingredients and are free of harsh chemicals commonly found in hair dyes, so you can achieve bold color without sacrificing hair health.

Photo courtesy of https://patternbeauty.com/

Charm Growth Score™: 82.5

Pattern Beauty is a champion for inclusivity. Founded by actress Tracee Ellis Ross, the brand offers a comprehensive range of products specifically designed for textured hair. Pattern Beauty's success lies in its dedication to celebrating all hair types and textures, resonating with a wide audience who previously felt underserved by mainstream haircare brands. Pattern's product line includes shampoos, conditioners, leave-in conditioners, styling creams, and edge gels. The formulas are all designed to cleanse, condition, and style textured hair without stripping it of its natural moisture.

Photo courtesy of https://tphbytaraji.com/

Charm Growth Score™: 76.5

Created by actress Taraji P. Henson, TPH by Taraji focuses on healthy hair growth and scalp care. The brand addresses common hair concerns with targeted formulas, contributing to its impressive growth trajectory. TPH by Taraji offers a range of shampoos, conditioners, scalp scrubs, hair masks, and growth serums. Their products are formulated with a blend of nourishing ingredients and natural oils to cleanse, condition, stimulate the scalp, and promote healthy hair growth for longer, stronger hair.

Powerf

Photo courtesy of https://4ubytia.com/

Charm Growth Score™: 76.3

Tia Mowry's 4U by Tia offers a range of hair care products designed for busy women on the go. The brand's focus on convenience and effectiveness, along with Mowry's relatable persona, has captured the hearts (and hair) of a large audience. 4U by Tia offers a streamlined range of shampoos, conditioners, leave-in conditioners, and styling products. The formulas are designed to be multi-tasking and easy to use, allowing busy women to achieve beautiful hair without a complicated routine.

Photo courtesy of https://jvnhair.com/

Charm Growth Score™: 64.0

Hairdresser extraordinaire Jonathan Van Ness brings his expertise to the table with JVN Hair, a brand that focuses on nourishing and strengthening all hair types. JVN Hair offers a concise range of high-quality products including shampoos, conditioners, complete hair care kits, and hair masks. The formulas are infused with beneficial ingredients like squalane, hemi-squalane, and marine algae extract to hydrate, strengthen, and protect hair from damage.

Photo courtesy of https://www.siennanaturals.com/

Charm Growth Score™: 50.4

Actresses Hannah Diop and Issa Rae are the power duo behind Sienna Naturals, a haircare brand designed specifically for textured hair. Sienna Naturals offers a comprehensive range of products that cater to the unique needs of coily, curly, and wavy hair textures. The brand's success stems from its dedication to inclusivity and its commitment to providing high-quality products that address the specific challenges faced by people with textured hair.

Photo courtesy of the https://kenyamoorehair.com/

Charm Growth Score™: 9.6

Reality TV star and former Miss USA Kenya Moore offers her own line of haircare products. Kenya Moore Haircare focuses on nourishing and strengthening hair, with products designed to address common hair concerns like breakage and thinning. The brand's growth is fueled by Moore's loyal fanbase and its focus on promoting healthy hair growth.

These top haircare brands are just a few examples of how celebrities are shaping the beauty industry by offering innovative products, catering to diverse needs, and leveraging their star power. These brands are not only effective but resonate with a dedicated audience, making them some of the fastest-growing companies in the industry.

Get further insights into these brands and brands in any ecommerce category when you request a free trial of Charm.io today.

Questions about Charm? Attend our monthly Charm webinar where our Customer Success Managers will show you how Charm can help you grow your business.

14 DTC Celebrity Haircare Brands Ranked by Growth

Celebrity Haircare Brands Taking Over the Beauty Industry