The cosmetics and beauty industry is one of the fastest-growing industries in the world.
Cision PR Newswire predicts that this industry will surpass $128.7 billion in revenue by 2030 meaning the direct-to-consumer (DTC) makeup brands will continue to see growth and success.
With consumers increasingly embracing the ease and convenience of online shopping, this industry is also becoming more competitive and popular makeup brands are striving to stand out.
Here’s our top ten list of the fastest-growing makeup brands in the market today.
We’ve compiled this list by using Charm.io and Charm.io’s Growth score — a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time
1. Sheglam
3. Rare Beauty
Makeup made for consumers to feel good in. Rare Beauty is on a mission to help everyone celebrate their individuality by redefining what beautiful means, promoting self-acceptance, and giving people the tools they need to feel less alone. Selena Gomez founded Rare beauty and consumers can shop products with airy, breathable formulas that are easy to apply, blend, and build.
4. FENTY Beauty
FENTY Beauty is another one of the top makeup brands created by a celebrity. FENTY by Rihanna was created with the promise of inclusion for all women. Fenty focuses on a wide range of traditionally hard-to-match skin tones, creates formulas that work for all skin types, and pinpoints universal shades. Products are cruelty-free, gluten-free, paraben-free, and phthalate-free.
Patrick Ta Beauty is a highly regarded makeup brand founded by celebrity makeup artist Patrick Ta. The brand is renowned for its luxurious and versatile products that help individuals achieve a glamorous and radiant look. They offer a carefully curated selection of makeup essentials, including highlighters, blushes, lip products, and eyeshadows, all designed to enhance natural beauty and create a sophisticated finish. Patrick Ta Beauty's success can be attributed to the founder's extensive experience in the industry, his celebrity clientele, and a strong presence on social media. With a focus on inclusivity and a dedication to empowering individuals to express themselves through makeup, the brand has earned a devoted following and positioned itself as a prominent player in the beauty market.
6. MeccaFounded by celebrity makeup artist Gucci Westman, Westman Atelier is all about clean beauty and high-performance makeup. Their luxurious, eco-conscious products are gaining popularity among those seeking a natural and radiant look.
10. Revlon
Want to know more about these fast-growing makeup brands?
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