Good Dye Young emerged in 2016 as the vision of Paramore’s Hayley Williams and hairstylist Brian O’Connor. Built on a foundation of self-expression, the brand challenges traditional beauty standards with bold, semi-permanent hair color that encourages people to celebrate individuality. From the start, it has been more than a product line. It is a community that views hair as a canvas for identity, artistry, and belonging.
For retail and ecommerce teams, this profile looks beyond likes and headlines. It also incorporates Charm’s proprietary Growth Score to measure velocity in growth across social media, ad count, estimated revenue, website traffic, and more.
Alongside that, the Charm Success Score (rated 0 to 100) captures lasting performance by analyzing social engagement, reseller distribution, and web traffic. Combined, these metrics highlight whether Good Dye Young’s momentum is a passing spike or a foundation for sustainable growth.
Key Takeaways
Good Dye Young’s performance metrics show a healthy balance of traction and resilience. With a Charm Growth Score of 74.30, the brand is expanding at a steady pace. Its Charm Success Score of 89.09 points to durable staying power, backed by strong engagement, reseller activity, and traffic strength.
The brand’s social reach highlights where its community thrives. TikTok leads the way with 730K followers, reinforcing the platform’s importance for beauty and identity-driven brands. Instagram counts 306K followers, up slightly from 300K a year earlier, while Facebook holds 110K followers. This cross-platform presence ensures reach across different audience segments, with TikTok as the clear driver of discovery.
Estimated revenue places Good Dye Young in the $1M–$10M range, underscoring real demand while leaving room for further scale. The combination of high social visibility and stable revenue positions the brand as a competitive player in the hair color category.
In the first half of 2025, Good Dye Young generated $1,907 in TikTok shop revenue. While relatively small compared to category leaders, the data reveals meaningful insights.
Sales climbed steadily from January through March, peaked, then dropped in April before rebounding strongly in May. June closed with a decline, showing that performance is cyclical and driven by campaign timing, product promotions, or viral boosts. The peaks suggest that when Good Dye Young captures attention, it can translate into sharp revenue spikes, though sustained growth remains an opportunity.
The top-selling product was the Good Dye Young’s Ex-Girl Pink Semi-Permanent Hair Dye, which alone contributed $497 from January through June 2025. This signals that vibrant, expressive shades resonate most with TikTok’s beauty audiences, offering a clear path for scaling best-performing SKUs through creator content and strategic promotions.
Good Dye Young illustrates how celebrity-backed ventures can move beyond cultural influence to measurable ecommerce success. With strong engagement metrics, a high Charm Success Score, and consistent traction across TikTok, the brand has proven it can convert community energy into real performance. Yet, the TikTok Shop revenue trend also highlights the challenge of achieving stability month over month, a signal that opportunity lies in turning bursts of success into long-term gains.
Charm’s dataset tracks over 5 million DTC brands, helping retailers, agencies, 3PLs, and investors pinpoint which celebrity brands are scaling sustainably. From TikTok Shop analytics to brand-level performance, these insights provide the clarity needed to separate hype from staying power.
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