Yardline, a leading provider of financing solutions for ecommerce businesses, embarked on a journey to improve its revenue generation and prospecting efficiency. This case study explores how Yardline leveraged Charm.io to achieve significant growth in revenue, streamline prospecting efforts, and close deals more effectively. We will also highlight the invaluable support Yardline received from Charm.io's Customer Success team, enabling them to optimize their prospecting criteria and leverage the platform's features to their advantage.
Yardline offers ecommerce businesses access to personalized funding solutions including small business loans, revolving lines of credit, revenue-based financing, credit cards, and more. By providing funding from $5k to $20 million in as fast as 24 hours, Yardline makes it fast and easy for ecommerce businesses to get the funding they need to grow and scale. Yardline also provides businesses with the best rates and terms to meet their funding needs, so they don’t need to shop around for alternative solutions.
Yardline primarily uses Charm’s ecommerce data for outbound email marketing campaigns and targeted advertisements. Prior to using Charm.io, Yardline’s primary marketing channel was paid search on Google. Charm made it easy to identify companies and contacts within this segment to help drive in new customers at a lower CPA without the hassle and costs of typical paid media strategies.
Before implementing Charm.io, Yardline faced several challenges in their prospecting and revenue generation processes. They struggled to identify and connect with their ideal customer profile. They needed to find businesses that qualified for funding and would also be looking for additional capital to grow and scale. Additionally, manual prospecting efforts were time-consuming and yielded inconsistent results. Yardline sought a solution that would enhance their prospecting effectiveness, increase closed deals, and ultimately drive revenue growth.
Charm exceeded their expectations in terms of what a prospecting tool could do. Charm provided highly specific lists of companies and contacts that Yardline used for sales and marketing initiatives. Data from Charm fueled their sales pipeline and led to a fivefold increase in monthly closed deals compared to their previous numbers. What was once a $2,500 CAC was now reduced by 60% to $1,000.
Recognizing the need for a powerful prospecting tool, Yardline subscribed to Charm.io. The platform's advanced filtering capabilities across a wide breadth of data were instrumental in transforming their prospecting efforts. Unlike other platforms, Charm could help them prospect by Growth Score, Success Score, and Sophistication Score. These metrics played a crucial role in helping Yardline find brands looking for funding. Yardline specifically utilized the following filters to identify a prospecting list that fit their ideal customer profile (ICP):
Shortly after implementing Charm, Yardline saw a profound impact on their marketing and sales efforts, especially supporting their business across these key areas:
Yardline recognized the ongoing importance of leveraging Charm.io in their day-to-day operations. “By updating our target audience on a weekly basis, we remain confident in our ability to identify new clients that fit our ICP in real-time, streamline the closing process, and further increase revenue,” said Seth Broman.
The Yardline team also mentioned how impressed they are with Charm’s constant innovation. Just recently Charm.io launched the Amazon Prospector, allowing Yardline to prospect across the Amazon landscape and get further insights into Amazon’s sellers, brands, and products. Throughout their time using Charm, Yardline has seen Charm provide new tools, features, and data updates to their customers. The Yardline team expressed their satisfaction in knowing the Charm team is dedicated to providing them with best-in-class data coverage of the ecommerce landscape.
Whether Yardline is using Charm to identify new companies that fit their ICP or researching current prospects in preparation for sales calls, the team believes that Charm is a business-critical tool for their company’s day-to-day operations and success.
Through the strategic implementation of Charm.io, Yardline achieved remarkable success in revenue growth, prospecting efficiency, and closed deals. The platform's advanced filtering capabilities continue to empower Yardline to identify and engage with their ideal customer profile. With continuous support from Charm.io's Customer Success team and their commitment to leveraging the platform's features, Yardline remains on track to achieve sustained growth, secure key clients, and increase revenue in the competitive ecommerce financing landscape. Yardline recommends Charm to anyone looking to create the perfect pipeline, close deals, and increase revenue.
Charm.io is a leading ecommerce intelligence platform for prospecting, brand research, and accessing vital contact information for key players in each company.
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