We spoke with Safiya Moran from Okendo to learn how she and her team are using Charm.io and some of the secrets behind their success with the process. Okendo is a customer marketing platform that raised a $26 million series A financing round. Today the company works with over 5,000 consumer brands and helps them attract more shoppers, increase sales, and increase their customer lifetime value. One of their most popular services is the reviews platform that works with Shopify ecommerce stores. Okendo aims to build customers for life and is trusted by some of Shopify’s fastest-growing brands. The company also integrates with over 50 commerce technologies, enabling it to deliver seamless experiences to consumers and increase brand loyalty and customer lifetime value (CLV).
Okendo uses Charm.io to discover new prospects and enrich the data that they have on existing leads. Some of their favorite features of the Charm.io platform include identifying DTC brands by the technologies they use and where they are located. Another favorite feature is Charm.io’s proprietary scores for all DTC brands, including ranking DTC brands based on Growth Score, Success Score, and Sophistication Score. The Okendo team has found the platform to be exceptionally intuitive, which saves significant time on a daily basis and when onboarding new team members. All of the data and tools that Safiya and her team need are right at their fingertips.
While Okendo’s team has gained significant benefits from the Charm.io platform, Safiya believes they are only using about 25% of what the technology has to offer. She says that 2023 would be a great time to expand their use of Charm.io and the benefits that it brings to their company. The team can also take advantage of Charm.io’s weekly newsletters and monthly webinars by the Customer Success Team to expand their use of the platform.
“We recommend Charm.io to any company in the ecommerce field that would like to prospect for DTC brands and leverage a reliable data enrichment tool,” said Safiya. “Charm.io provides the best data coverage of the tools we’ve tried, and the user-friendly, intuitive interface makes it easy for any company to use the platform. Charm.io has become a critical tool in Okendo’s data enrichment process.”
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