Disco Network is a SaaS (software as a service) company that helps consumer brands better understand their customers. They enable their clients to work together to build robust data sets and collectively leverage that information to acquire customers, achieve cost efficiencies, and scale without relying on Facebook and Amazon. Through Disco Network, consumer brands are able to learn more about their consumers’ behaviors and preferences, so they can sell in a more time- and cost-efficient way. Dean Bakes of Disco Network shares that his team uses a combination of tools, including Charm.io, LinkedIn Sales Navigator, Apollo, and Amplemarket to accomplish their business goals.
Prior to using Charm.io, Disco Network relied upon their team’s expertise and familiarity with the industry to identify brands that would be a good fit for their service. However, as the DTC ecommerce market continued to expand and new brands were introduced, they knew they were missing out on opportunities.
They looked around for solutions, but most of the other options lacked data specific to consumer brands, which is necessary for the Disco Network team. Fortunately, another company that succeeded with Charm.io introduced Disco Network to the DTC prospecting solution.
Charm.io’s dedicated focus on DTC brands made it the perfect fit for Disco Network’s sales team. Their primary goal was to build highly tailored, accurate prospecting lists quickly and easily. Being able to narrow the expanding market of DTC brands down to a qualified pool of prospects would enable Disco Network to grow exponentially faster and more efficiently.
Charm.io tracks DTC brands across more than 160 metrics, including:
The platform also enables teams to filter across every metric. Other ecommerce data options only allow companies to see around 50 metrics per DTC brand. The vast difference in available data made Charm.io the clear choice for targeted prospecting.
Disco Network approximates that they use about one-third of the tools currently available within Charm.io’s platform. Considering the benefits that they have realized so far, it will be exciting to see what else their team can accomplish as they learn more about what Charm.io can offer and how it can further enhance their DTC prospecting workflow.
Charm.io is a leading ecommerce intelligence platform for prospecting, brand research, and accessing vital contact information for key players in each company.
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