Athleisure isn’t just a trend—it’s reshaping the entire retail landscape. Here's what you need to know:
- The pandemic catapulted already-popular athleisure into everyday apparel as we were stuck at home and Zooming in comfortable clothing. As consumers got used to feeling comfortable, new athleisure brands emerged and found success.
- The global athleisure market was valued at $306.62 billion in 2021 and is expected to expand at a compound annual growth rate of 8.9% from 2022 to 2030.
- With athleisure wear being so versatile to be seen at home, at the gym, at work, and on the streets, it’s no surprise there are a growing number of DTC brands in this category.
- As athleisure continues to dominate, retailers are adapting to meet the growing demand for versatile, stylish, and comfortable clothing.
- Charm has identified the top 50 fastest-growing DTC athleisure brands of 2024. Explore which upcoming athleisure brands are seeing success and how they compare to the well-known brands that have been around for years
A recent Forrester study commissioned by Mastercard, “How Retailers Can Drive Growth with Revenue Diversification”, reveals that retailers are struggling to respond to consumer expectations. Here's what you need to know:
- Forrester surveyed 326 decision-makers at retailers around the world to assess their priorities, challenges, and opportunities driving growth with revenue diversification.
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65% of retail decision-makers report that they find it harder to respond to rapidly changing consumer expectations than in previous years.
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75% report their organization struggles to transform at the rate consumers' expectations are changing.
- Data solutions help organizations overcome challenges and grow revenue by providing them with enhanced consumer insights, better product assortments, and effective promotion of trending brands
⭐️ Charm is the leading brand discovery and analysis tool that is helping retailers diversify their revenue and keep up to date with consumer trends.
🕵️♀️ With in-depth data on over 4 million ecommerce brands, retailers using Charm discover emerging brands within their target product categories, make informed merchandising decisions, and get notified as soon as new brands enter the market.
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