During a recent one-day LTK Beautiful event, beauty industry leaders talked about the shopping journey for consumers today. Here's what you need to know:
- Leaders talked about leaning into their TikTok strategy to diversify the omnichannel approach and even conduct research using the platform as a search engine.
- Beauty brands talked about relying on technology and being excited to see the ways in which technology can empower both content creators and brands.
- When it came to speak about influencers, brands stressed the importance of authenticity and authority. They'd like to form authentic, long-term partnerships with relevant influencers and content creators.
- Brands discussed how to capitalize on social commerce platforms such as TikTok Shop and look forward to the future of social commerce.
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Up-and-Coming Beauty Brands Growing on TikTok
These up-and-coming beauty brands have experienced significant growth on TikTok recently according to Charm's TikTok Growth Score. View their Brand Deep-Dive Reports to learn more.
1. Fancy Drops Beauty
TikTok Growth Score: 98.9
Lightening & Brightening Drops — Natural eye color changing is now easy with Fancy Drops color changing eye drops. Fancy Drops Is Committed to Creating Thoughtful, Modern Eyes Treatments.
2. Zior Studios
TikTok Growth Score: 98.1
Natural Hair Care Products you will love! Shampoo, conditioner, for all hair types.
3. Crisan Beauty
TikTok Growth Score: 95.5
Our world-famous hair oil and shampoo keeps your hair growing healthy, long, and strong. Unlock your natural beauty with our premium, organic ingredients. Shop Online Today!
4. Natura Beauty
TikTok Growth Score: 94.5
Your one-stop online store where you can buy premium quality lashes and brow growth serums at affordable prices. So, visit and shop now!
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