U.S. TikTok Growth: Surging Sales, Expanding Shops, and No Signs of Slowing Down

TikTok growth is exploding in the U.S., and the numbers speak for themselves. Since the TikTok Shop launch in the U.S., sellers have generated over $12 billion in sales, with more than 275,000 unique shops operating on the platform. What’s more impressive? The pace isn’t cooling off—it’s accelerating.

A Look at the Last 12 Months: $9.3B in Sales

Between July 2023 and April 2025, TikTok Shop sales in the U.S. reached a massive $9.3 billion. This spike isn't just a number—it reflects a shift in how consumers discover and purchase products. U.S. TikTok growth has redefined what success looks like for digital-first sellers, especially those targeting Gen Z and Millennial buyers who prefer fast, video-first shopping experiences.

Let’s break it down:

• Total Sales: U.S.-based TikTok Shop sellers generated $9.3 billion in revenue.
• Total Units Sold: 514 million, which means items are moving at scale, not just high-ticket but also high-volume.
• Average Unit Price: $18.05, showing a healthy mix of affordable essentials and mid-tier products being sold.
• Shops With Sales: 265,000 sellers had at least one sale, proof that opportunities are spread across niches and shop sizes.
• Unique Products Sold: 3.8 million, underscoring the platform’s wide SKU variety and content-driven discovery model.

April 2025: The Momentum Is Still Building

April 2025 proves TikTok growth isn’t a one-off—it’s part of a consistent pattern of explosive expansion. The platform is not only scaling fast but also showing deep-rooted strength across all major performance indicators.

Here’s what the YoY jump in April 2025 tells us:

• Total Sales: +113% YoY — Revenue more than doubled in just a year, showing increasing buyer trust and seller performance.
• Total Units Sold: +82% YoY — Higher product volume means shoppers are buying more frequently, not just once.
• Average Unit Price: +17% YoY — TikTok shoppers aren’t just chasing low-cost deals. They're willing to spend more on creator-recommended products, which suggests higher perceived value.
• Shops With Sales: +236% YoY — The massive growth in active selling shops proves TikTok is becoming a go-to sales channel for new merchants.
• Unique Products Sold: +201% YoY — A wider assortment means TikTok is handling a broader range of categories, from niche products to mass-market staples.

This isn’t typical platform growth. It’s hypergrowth—and it’s being fueled by the synergy between viral content, influencer trust, seamless checkout, and TikTok’s ability to turn attention into immediate action. April’s performance makes one thing clear: TikTok Shop is still gaining steam, and the best opportunities may still be ahead.

Why TikTok Growth Is Different

Unlike other marketplaces, TikTok connects content and commerce. Products aren’t found—they’re discovered. Sellers don’t need massive ad budgets. They need smart creator partnerships and strong hooks.

Since the TikTok Shop launch in the U.S., sellers have built full-funnel strategies directly in the app. That tight loop between content and checkout is what makes TikTok shop sales so sticky—and scalable.

Use TikTok Shop Insights to Fuel Your Growth

If you operate in the ecommerce space, you can’t ignore what’s happening on TikTok Shop. Charm.io’s in-depth TikTok Shop data provides companies with the in-depth data they need to keep track of which categories, brands, and products are driving sales. Whether you’re using this data to add new products to your retail portfolio or analyze your competitors on the platform, you need this data to thrive.

Request a demo with Charm today and see how you can grow faster with real-time insights and a data-backed strategy.