TikTok Shop is quickly becoming a powerful sales channel for fragrance brands. Charm.io data reveals which brands are capturing attention and revenue by tapping into viral scent trends, affordable pricing, and Gen Z-driven demand. Here's what you need to know:
- Lattafa topped February’s US TikTok Shop fragrance rankings with over $4 million in sales, driven by wide product variety and Gen Z interest.
- Brands like Phlur and Sttes saw the bulk of sales from hero items like Vanilla Skin & Heavy Cream Body Mist and Brazilian Perfume 602, with the latter selling 122,000+ units to date.
- Dupe brands—especially Sol de Janeiro-inspired scents like Sttes’ 602—have carved out a dedicated category on TikTok, showing strong consumer appetite for affordable alternatives.
- Male-targeted scents like Top Shelf’s Her Loss cologne and Armaf’s Club de Nuit for Women are seeing growing traction with $1M+ in monthly sales for Armaf.
- Charm.io’s data proves TikTok Shop is boosting visibility and revenue for new and niche brands, making it a go-to platform for fragrance discovery and conversions.
The Top 3 Fragrance Brands on TikTok Shop
Numbers reflect U.S. TikTok Shop Sales for the month of February, 2025.
Lattafa
Net Sales: $4.3 Million
Top product: Asad for Men Eau de Parfum
Sales of top product: $71,809
Many Lattafa perfumes are inspired by high-end designer or niche fragrances (e.g., Maison Francis Kurkdjian, Dior, Tom Ford), offering a similar vibe at a fraction of the cost.
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Armaf
Net Sales: $1.1 Million
Top product: Armaf Club de Nuit for Women
Sales of top product: $52,972
Armaf presents a couture collection of stylish and invigorating scents for men and glamorous, indulgent fragrances for women, characterized by unmatched quality and unique packaging.
Phlur
Net Sales: $907,595
Top product: Vanilla Skin & Heavy Cream Body Mist Duo
Sales of top product: $689,106
A modern fine fragrance brand that creates mindfully formulated, responsibly sourced, and meticulously crafted scents inspired by memories and experiences, with a focus on sustainability and transparency.
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