TikTok Shop is pushing into high-value luxury resale as social commerce accelerates and younger consumers embrace secondhand shopping. Here's what you need to know...
TikTok Shop launched a pre-loved luxury category in the UK in 2023 and expanded it to the US in 2024, selling more than 20 Hermès Birkins in 2025 so far, as it targets high-spending resale shoppers.
The market opportunity is large, with US social commerce sales projected to surpass $100 billion next year and reach nearly $140 billion by 2028, while the global resale market is expected to hit $360 billion by 2030, according to Emarketer and BCG.
A report by BCG and Vestiaire Collective revealed that secondhand luxury is growing three times faster than firsthand fashion and is driven by affordability.
To build trust, TikTok Shop requires Certificates of Authenticity within 24 hours for luxury orders and is leaning heavily on creators, offering 20% to 30% commissions for livestream sales, as creators act as trust proxies for buyers.
From January 1 to December 29, 2025, these shops led pre-owned bag sales on TikTok Shop.
Total Sales: $1.7M
Total Items Sold: 3.9K
Top Product: Pre-owned CHANEL leather shoulder bag ($2.6K)
Total Sales: $1.7M
Total Items Sold: 4.1K
Top Product: Pre-owned FENDI canvas tote bag ($7.2K)
Total Sales: $1.3M
Total Items Sold: 3.2K
Top Product: Pre-owned Louis Vuitton canvas tote bag ($4.8K)
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