The newest Charm data shows that TikTok famous brands are continuing to dominate beauty sales. This article features a fresh list of the top 10 U.S. beauty shops, based on performance from May 2024 through April 2025. It's a full-year update following our previous report covering December 2024 through February 2025.
Across the board, these TikTok shop beauty brands generated an average of $2.75M in monthly revenue. While some are longtime names in beauty, others are fast-growing brands on TikTok, with low-cost and creator-backed content driving virality on the platform.
These ten brands represent the highest-performing beauty shops on U.S. TikTok Shop over the last 12 months (May 2024 to April 2025). This list reflects what’s working right now in TikTok-driven beauty commerce, from powerhouse cosmetics labels to fast-rising skincare brands.
$62M in total TikTok Shop sales over the past 12 months, making it the highest-grossing U.S. beauty shop on the platform. A long-established leader in beauty, Tarte blends brand equity with sharp TikTok strategy. Their viral blushes and concealers continue to pull major volume.
$47M in total TikTok Shop sales over the past 12 months, driven by viral styling tools and creator-led video content.
This TikTok famous brand shot to fame with its ionic thermal brush. Creator-led videos and blowout tutorials helped push this tool to the top of the charts.
$43M in TikTok Shop sales over the last year, powered by skincare devices and a strong performance in clinical product content. Known for skincare tech and devices, Medicube taps into clinical credibility. Their collagen rollers and acne treatments show strong conversion across TikTok.
$33M in total TikTok Shop sales from May 2024 to April 2025, highlighting strong traction in GRWM content and product demos. This U.S. beauty shop sells styling tools that dominate in demo videos. Their sleek flat irons and curlers are regularly featured in GRWM content.
$31M in TikTok Shop revenue, driven primarily by its Heartleaf Toner and consistent presence in minimalist skincare routines. The brand’s low-friction skincare products appeal to minimalist routines. TikTok content featuring the Heartleaf Toner continues to gain traction.
$26M in total TikTok Shop sales, with a strong showing in anti-aging and brightening skincare products. A rising player in the best U.S. beauty products category. Anti-aging and brightening serums are the primary sales drivers.
$25M in sales across multiple beauty SKUs listed through TikTok Shop, showing strength in high-volume distribution. A multi-brand distributor, Seair shows how wholesale sellers can thrive by featuring trending SKUs on TikTok Shop.
$22M in TikTok Shop sales from textured-hair products and natural hair care bundles promoted via creator content. This hair-focused brand offers natural formulations and textured-hair solutions that perform well in beauty creator routines.
$21M in TikTok Shop revenue over 12 months, attributed to affordable pricing and education-focused skincare videos. With a reputation for affordability and transparency, The Ordinary maintains strong TikTok visibility through ingredient-first educational content.
$20M in total TikTok Shop sales, driven by high-visibility skincare bundles that perform well with deal-seeking audiences. A breakout beauty shop making waves with low-cost, high-visibility skincare bundles.
These top beauty brands on TikTok proves that it is still the go-to discovery engine for beauty. Whether it’s a viral brush or a clinical serum, content drives the scroll-to-cart experience. And in TikTok’s creator-driven environment, low lift plus high trust equals fast growth.
Every one of these brands appears regularly in feed-native content: tutorials, reviews, and unfiltered demos that make buying feel like a no-brainer.
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