TikTok brands want to build trust

TikTok viral brands are seeking out brick-and-mortar retail to gain more credibility and prepare for a potential TikTok ban in the U.S. Here's what you need to know:

• The athleisure brand Halara saw success showing off its affordable and trendy options on TikTok. The brand currently has over 660K followers on the platform.
• Last month Halara unveiled their first pop-up store location in NYC. This is one of four pop-up locations slated to open in the U.S. by the end of the year.
• TikTok is facing a ban in the U.S. if the platform doesn't divest from its China-based owner ByteDance.
• Physical retail is a chance for Halara to grow its fan base beyond TikTok as well as gain more trust as some potential customers are hesitant to buy from the "social media brand."
• Other TikTok-focused brands have also taken the pop-up approach to gain credibility and visibility beyond TikTok. Cider opened its first pop-up last fall in NYC, Edikted opened its third store location at the Mall of America, and Collars & Co opened up three locations this year.

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Insights into Social-First DTC Brands

While previous DTC brands were flush with venture capital funding, these social-first brands built initial brand awareness and demand via social media.

1. Halara

Growth Score: 94.8

Halara infuses activewear into everyday apparel, shop active dress, active work pants, active denim, legging & more. Made for what moves you.

2. Edikted

Growth Score: 91.6

Edikted is an online women's fashion brand inspired by the latest street style and runway trends. Shop online and discover our range of fashion-forward pieces at affordable prices.

3. Cider

Growth Score: 89.2

Cider offers stylish and trendy women's clothing and accessories globally. Shop the latest dresses, tops, jackets, and more.

4. Collars & Co

Growth Score: 83.3

Say goodbye to discomfort caused by perspiration, and hello to unparalleled confidence. Elevate your office attire with a shirt that combines style, comfort, & functionality.

Charm’s Ecommerce Data Helped Wayflyer Become Ireland’s Quickest Unicorn

"You could argue that all our revenue comes from Charm...Charm is our primary data source...Data coverage and data quality [is] the best compared to all the tools we've looked at. At a price point that makes sense for us as well, so it's a no-brainer." - Pauric McGorry, Director of Sales Operations, Wayflyer

We loved talking with Wayflyer about how Charm contributed to their success in becoming Ireland's quickest Unicorn! Read our conversation below.

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