The Top Sunscreens of Summer 2025: What’s Trending on TikTok Shop

In June 2025, Premium Beauty News spotlighted a growing consumer preference: ultra-lightweight, Made-in-Asia sunscreen formulas. Korean and Japanese sunscreens are gaining traction not only for their wearable textures but also for their multifunctional claims like hydrating, brightening, and soothing, all in one layer.

On TikTok, these features have made Asian sunscreens more than just a skincare product; they’ve become content fuel. The hashtag #Koreansunscreen drove over 51.9 million views and over $1.1 million in U.S. TikTok Shop sales from January through August 2025 alone, showing just how embedded these products have become in beauty routines. As buyers push for performance and aesthetics, Asian SPF brands are stepping up.

Top Shops by Revenue on TikTok Shop in Sunscreen Category

Charm’s TikTok Shop data shows what’s fueling sunscreen growth—from overall sales to trending hashtags. This data helps brand and retail teams make smart merchandising and product assortment decisions as well as understand what’s driving sales in their space.

We analyzed the top shops that were driving the most revenue in the sunscreen category across U.S. TikTok Shop sales from January 2025 to August 2025. Altogether, sales within the sunscreen category during this time period surpassed $14 million. Below are the top shops.

Kopari Beauty sits at the top with over $2 million in revenue and more than 45K items sold, showing strong demand for its sun care products. Close behind, Fenty Beauty generated $1.4 million with 21K items sold, proving that celebrity-backed brands continue to command attention and sales. 

Unineed US stands out for its sheer volume, moving more than 75K units while pulling in over $1.0 million. Meanwhile, Beauty of Joseon US continues to ride the K-beauty wave with 74K items sold and over $1.0 in revenue, highlighting the growing appetite for Korean sunscreen. On the fifth spot, DRMTLGY Shop recorded $$830K in revenue across 33K sales, further cementing the role of derm-focused skincare brands in this space.

The next five retailers, Supergoop, Anua Store US, CeraVe, mixsoon, and Weee Asian Supermarket are also gaining traction, as the data show.

Together, these top performers show how the sunscreen space is booming as it blends skincare, K-beauty, and derm-focused products to capture different sides of consumer demand. 

Trends Driving Revenue in the Sunscreen Space

Charm’s TikTok Shop data not only shows what is trending and driving views in the sunscreen space, but it also shows how much money those trends are driving for brands.

From January to August 2025, the hashtag #tintedsunscreen drove 81.9 million views and $1.2 million in U.S. TikTok Shop sales. The top-selling product benefiting from this hashtag was the M Perfect Cover BB Cream SPF 42 from Missha US, which drove $96K in revenue alone during this time period. The creator @lexirosenstein drove the most revenue from this hashtag with her video demonstrating how the M Perfect Cover product made her skin look like there was a filter on it.

The hashtag #koreansunscreen drove 51.9 million views and $1.1 million in revenue. The top-selling product was the Beauty of Joseon Rice + Probiotics SPF 50 which drove $31.9K alone. The creator who drove the money revenue from this hashtag was @ryans.shopfinds who created a video about the difference between the U.S. and Korean versions of the Beauty of Joseon Rice + Probiotics products. 

It is crucial for brands and retailers to pay attention to these trends in sunscreen as they help indicate consumer interest and shopping habits. Any retailer in the beauty and personal care space should consider stocking both tinted sunscreen and Korean sunscreen products. 

Brands should also analyze the videos that are driving sales via these hashtags, as they can indicate the type of content that draws in interest and drives sales.

Top DTC Sunscreen Brands 

Using Charm’s DTC data, we analyzed the top DTC sun care brands. These could be beauty brands selling products with SPF or brands only selling sunscreen. 

We ranked them by the Charm Success Score, a multidimensional score (between 0 and 100) ranking success based on various factors, including social media audience size and engagement, reseller distribution, website traffic, and other metrics. 

The score is generated using a proprietary machine-learning model and represents a brand's relative success compared to other brands in the same Charm category.

These five successful DTC sunscreen brands are ones to watch in the space.

1. Caudalie: Though better known for its grape-derived antioxidant skincare, Caudalie has expanded into suncare with mineral-rich, reef-safe formulations. Its Daily Mineral Sunscreen SPF 50 showcases the brand’s commitment to marrying natural ingredients with high-performance protection. With over 1.4M followers on Instagram and over 1.1M on Facebook, the brand is highly successful with a Charm Success score of 99.79.
   
   
2. Paula’s Choice: Paula’s Choice is widely respected for its science-first approach, and its sunscreens are no exception. Products like the RESIST Super-Light Daily Wrinkle Defense SPF 30 and the Clear Ultra-Light Daily Hydrating Fluid SPF 30+ have achieved cult status, especially among consumers who value lightweight, non-irritating textures. The brand has grown significantly in followers across their social channels and has a Charm Success Score of 99.79.
   
   
3. Dermalogica: Dermalogica, a long-standing professional skincare brand, is expanding its suncare footprint with products like Dynamic Skin Recovery SPF 50 and Invisible Physical Defense SPF 30. The brand’s authority in skin health and educational approach reinforces its credibility, making Dermalogica a trusted player for consumers who want suncare rooted in expertise. The brand has a Charm Success Score of 99.74.
   
   
4. Supergoop!.: Supergoop! has become one of the most disruptive forces in the suncare category by reframing sunscreen as a daily beauty essential rather than a seasonal necessity. Founded with the mission of making sun protection enjoyable and accessible, the brand pioneered lightweight, cosmetically elegant formulations that fit seamlessly into skincare and makeup routines. Hero products like Unseen Sunscreen and their mineral powder went viral on social media, proving that SPF could be both effective and stylish. The brand has a s Charm Success Score of 99.73.
   
   
5. Neutrogena: Neutrogena is known for its skin care products that promote healthier skin. They also dominate the mass-market sunscreen category with their widely distributed and dermatologist-endorsed offerings. Neutrogena has seen significant success on TikTok Shop with their top product being a bundle of their ultrasheer face and body sunscreens. Neutrogena’s combination of accessibility, medical credibility, and consumer trust ensures its place as a category-defining sunscreen brand. The brand has a Charm Success Score of 99.62.
   
   
   

Get the full list of the top 15 suncare brands (based on DTC & TikTok Shop data) when you download the report here.

Get Data on Sunscreen & More

Suncare has moved from being a seasonal afterthought to a year-round essential. In fact, Beauty editors and influencers now spotlight sunscreen with the same enthusiasm once reserved for only high-end skincare products.

With Charm, you can get in-depth insights into the sunscreen space to see the top DTC brands, top-selling TikTok Shops, emerging trends, and more.

Whether you're a retailer looking for a new brand to add to your organization, an investor identifying brands that match your investment criteria, an ecommerce service provider looking for your next big client, or a brand analyzing your competition, these insights evaluate and benchmark brands based on data, not just media hype.

Book a demo to see what your team could be acting on today (whether it’s in the sunscreen category or not).