The Top 50 DTC Athleisure Brands of 2024

Get in-depth insights into the fast-growing athleisure market. Download the report to learn more about the athleisure market overall and view the top 50 fastest-growing DTC athleisure brands right now. Get insights into each brand’s growth, success, sophistication, and more.

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Click into each Brand Deep-Dive Report to learn more about the brand's growth, success, sophistication, ad count, and more. Download the report to get in-depth insights into all of the top 25 athleisure brands.

1. Nike

Nike continues to set the benchmark in athleisure with a diverse range of apparel and footwear designed for performance and style. With a Charm Growth Score™ of 95.7, Nike remains a powerhouse in innovation and brand loyalty.

2. New Balance

Known for its commitment to quality and comfort, New Balance scores high with a Charm Growth Score™ of 95.3. The brand's blend of retro and modern designs appeals to a wide demographic, from athletes to casual wear enthusiasts.

3. Halara

Halara focuses on activewear that combines functionality with fashion-forward designs, earning a Charm Growth Score™ of 93.4. Their inclusive sizing and affordable prices have contributed to their rapid growth in the athleisure market.

4. Alo Yoga

Alo Yoga stands out for its yoga-inspired athleisure, boasting a Charm Growth Score™ of 92.8. The brand is celebrated for its eco-friendly practices and luxurious fabrics that cater to both yoga practitioners and lifestyle consumers.

5. Lululemon

Lululemon remains a top athleisure brand with a Charm Growth Score™ of 92.7, renowned for its technical athletic apparel and accessories. Their strong community engagement and innovative product launches continue to drive growth globally.

6. YoungLA

YoungLA caters to the urban athleisure market with a focus on streetwear-inspired activewear. Despite a competitive landscape, they've achieved a Charm Growth Score™ of 92.1 through targeted marketing and customer-centric designs.

7. ASICS

ASICS, a stalwart in athletic footwear and apparel, scores 91.9 on the Charm Growth Score™. Their commitment to performance-driven designs and technological advancements in sports gear has solidified their place among top athleisure brands.

8. Vuori

Vuori blends performance apparel with a casual, laid-back California vibe, earning a Charm Growth Score™ of 91.6. Their sustainable practices and versatile designs appeal to consumers seeking comfort without compromising style.

9. Onitsuka Tiger

Onitsuka Tiger brings a heritage of Japanese craftsmanship to its athleisure offerings, scoring 90.4 on the Charm Growth Score™. Known for their iconic sneakers and apparel, the brand continues to expand its global footprint.

10. Gymshark
Gymshark rounds out the top 10 with a Charm Growth Score™ of 89.3, specializing in fitness apparel designed for the modern athlete. Their influencer marketing strategy and innovative product launches have propelled them to the forefront of the athleisure industry.

These top athleisure brands of 2024 showcase innovation, style, and a deep understanding of consumer needs, driving significant growth in a competitive market. As athleisure continues to evolve, these brands are likely to maintain their momentum, setting new standards for comfort and performance.


In conclusion, whether you're a fitness enthusiast, a fashion-forward individual, or someone who values comfort in everyday wear, these top athleisure brands of 2024 offer something for everyone, blending function with style seamlessly.

Get the full list of all 25 fastest-growing DTC athleisure brands in our industry report. 

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