Direct-To-Consumer, or DTC in short, are products or services that are financed, designed, produced, marketed, distributed, and sold by the same company. They bypass the middleman and connect directly to consumers.
These products or services include everything from food and beverages to clothing, to eyewear.
DTC eyewear companies are passionate about creating all sorts of prescription eyewear and sunglasses. These brands care deeply about eliminating the pain point of high prices for eyewear and accessories that almost everyone needs.
By bypassing traditional methods, designing glasses in-house, and engaging with customers directly, these companies do a great job of providing higher-quality, better-looking eyewear at a fraction of the standard industry price.
Furthermore, according to Cision PR Newswire, the global market for eyeglasses is estimated at $139.9 Billion in 2020 and is projected to reach a revised size of $197.2 Billion by 2027. So, it’s no wonder that the eyeglasses market is one of the fastest-growing markets today.
Let’s explore ten of the fastest-growing DTC eyeglasses brands.
These ten brands’ positions are based on Charm.io’s Growth score, a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time. Charm.io is the premier ecommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands.
Photo courtesy of zeelol.com
Zeelool dedicates itself to helping people over the world have foresign vision by providing fashionable, innovative, and top-graded quality eyewear. They offer a variety of lens options and types including single-vision, progressive bifocal, reading, non-prescription lenses in standard, blue blockers, photochromic, and polarized. Zeelool has warehouses and labs all over the world, with the majority of them based in China.
Photo courtesy of ray-ban.com
Starting in the 1930s, when the high-flyers of the US Air Force needed protection against the harmful sun rays, Ray Ban has been a leader in sun and prescription eyewear for generations. They provide timeless style, authenticity, and premium lenses and frames. Ray Ban partners with the OneSight Essilor Luxottica Foundation to create sustainable access to vision care, and provide free eye exams and glasses for those most in need.
Photo courtesy of neveneyewear.com
Short for, “Never Odd or Even”, Neven Eyewear, co-founded by Khoi and Jon, creates sunglasses that are stylish, functional, of great value, and superior to anything else on the market. They use an “everlast guarantee” model ensuring that a quality solid pair of polarized sunglasses should not break the bank. Styles include classic, aviators, shield, round, rectangle, and cat eyes.
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These fast-growing DTC eyeglasses brands are just some of the in-depth information you can view with Charm.io, the premier ecommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands.
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