In the crowded athleisure market, Rhoback has quickly distinguished itself as a leading direct-to-consumer (DTC) brand known for its performance-driven activewear, especially its signature Rhoback shirts. With a focus on high-quality, stylish gear that transitions seamlessly from the golf course to everyday life, Rhoback has gained a loyal following among athletes, fitness enthusiasts, and those who appreciate versatile fashion. The brand’s expanding product lineup includes everything from moisture-wicking polos and quarter-zips to comfortable activewear tees and accessories.
Here are three key aspects of Rhoback's recent growth and impact in the athleisure space:
Photo courtesy of rhoback.com
Rhoback has ramped up its advertising strategy, with a 36% increase in ad count over the past year. This growth places the brand in the 98th percentile for advertising in the Charm Growth Score™ by Category. By investing in targeted advertising campaigns that highlight the brand’s performance fabrics and versatile style, Rhoback has effectively expanded its reach while staying true to its core identity.
Rhoback has experienced a 37% increase in monthly paid traffic over the last year, placing them in the 100th percentile for website traffic in the Charm Growth Score™ by Category. This surge in online activity underscores the brand’s effective digital marketing strategy, driving both engagement and conversions. Rhoback’s website serves as a hub for customers to explore their growing selection of Rhoback shirts, polos, and other activewear essentials.
Rhoback’s social media presence has seen impressive growth, with a 29% increase in Instagram followers in the last 12 months, bringing their total to over 239,400 followers. This places them in the 99th percentile in the Charm Growth Score™ by Category for Instagram. By consistently sharing content that resonates with their active and style-conscious audience—ranging from product showcases to lifestyle-driven posts—Rhoback has built a vibrant online community that continues to grow.
As Rhoback continues to expand its digital footprint and engage with its community, its commitment to high-quality, performance-focused athleisure remains a key driver of its success. Whether it's through targeted ads, increased online visibility, or an engaged social media following, Rhoback is well-positioned to remain a leading name in the DTC athleisure industry.
Looking for more in-depth ecommerce insights about Rhoback or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.