Recently launched at Sephora...

Sienna Naturals, the hair care brand co-founded by Issa Rae, is bringing their products to Sephora. Here's what you need to know:

• Sienna Naturals is a hair care brand focused on taking care of natural, textured hair and it is co-owned by actress Issa Rae and her sister-in-law Hannah Diop.
• Sephora has a history of bringing newer brands to the market, and Sienna Naturals launched on Sephora's ecommerce site this month.
• In addition to being sold at Sephora and their DTC site, Sienna Naturals can also be bought at Credo Beauty, Erewhon, Thirteen Lune, and Nordstrom.
• Issa Rae, who has 4.4 million followers on Instagram, has used her platform, as well as her position as a TV and film producer, to promote the brand. 
• The brand recently launched the Sienna Squad, an ambassador program made of content creators and customers.

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Recently Launched at Sephora

Sienna Naturals joins other beauty brands that have recently launched at Sephora. Looking to access the data-backed insights you need to add the next big DTC brands to your store? Book a demo with Charm today.

1. Sienna Naturals

Charm Growth Score™: 43.6

Instagram Followers: 60,105

Co-owned by Issa Rae & Hannah Diop, Sienna Naturals is a vegan hair care line that delivers results. The line is specifically formulated to hydrate textured hair.

2. Dieux

Charm Growth Score™: 71.4

Instagram Followers: 122,225

Dieux makes skincare and accessories that work. Each product has clinical vetting behind claims and uses packaging that works to do better for your pores and the environment.

3. Luna Daily

Charm Growth Score™: 54.4

Instagram Followers: 18,332

Microbiome balancing body care for all skin, even your most intimate. 

Want more ecommerce insights like these? Book a demo today!