DTC News and Insights

Ralph Lauren's DTC Growth

Written by The Charm Team | Sep 18, 2024 5:09:18 PM


Ralph Lauren is at the forefront of DTC initiatives, and the brand is even testing a new AI-powered predictive buying model. Here's what you need to know:

  • The company launched an AI-powered pilot in its European and Asian stores that improves in-stock availability on sizing and best-selling products to drive sales. The company reports early success and plans to roll out this predictive buying model across a wide range of categories and markets over time.
  • Ralph Lauren continues to grow their DTC channels which represents about two-thirds of all company sales.
  • The Ralph Lauren team reported they added 1.7 million consumers to their DTC business, up just under 10% compared to last year and driven by all regions.
  • The company launched its Ralph Lauren digital flagship site in Canada following the opening of its physical store in Toronto in Q4 2023.
  • The company reports that the DTC channels are where the brand can most directly engage with the consumer and have the most ability to impact the consumer experience.

 

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Ralph Lauren's Brand Deep-Dive Report

Ralph Lauren

Charm Growth Score™: 92.9

TikTok: 96th Percentile

Instagram: 100th Percentile

Website Traffic: 100th Percentile

Online Resellers: 100th Percentile

Shop Ralph Lauren's designer clothing for men, women, kids & babies, plus accessories and home furnishings.

 

Ralph Lauren is Commonly Sold with...

Use the Similar tab on Ralph Lauren's Brand Deep-Dive Report to see similar brands and brands commonly sold at the same stores as Ralph Lauren.

 

1. Marc Jacobs

Charm Growth Score™: 84.6

From Minimalist To Statement-Making, There's Something For Everyone.

 

2. Guess

Charm Growth Score™: 88.7

Known worldwide for innovative denim, sexy dresses, iconic logo pieces, plus shoes, handbags, accessories and more.

 

3. CHANEL

Charm Growth Score™: 85.8

Enter the world of CHANEL and discover the latest in Fashion & Accessories, Eyewear, Fragrance, Skincare & Makeup, Fine Jewellery & Watches.

 

4. Kenneth Cole

Charm Growth Score™: 84.9

Find your urban uniform. FREE SHIPPING options available.

 

5. Jimmy Choo

Charm Growth Score™: 80.7

Shop our range of shoes, bags and accessories today on the official Jimmy Choo website. Discover the latest collection for men and women.

 

6. Coach

Charm Growth Score™: 92.3

Shop New Arrivals At COACH. Enjoy Free Shipping And Returns On All Orders.

 

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