Ralph Lauren is at the forefront of DTC initiatives, and the brand is even testing a new AI-powered predictive buying model. Here's what you need to know:
- The company launched an AI-powered pilot in its European and Asian stores that improves in-stock availability on sizing and best-selling products to drive sales. The company reports early success and plans to roll out this predictive buying model across a wide range of categories and markets over time.
- Ralph Lauren continues to grow their DTC channels which represents about two-thirds of all company sales.
- The Ralph Lauren team reported they added 1.7 million consumers to their DTC business, up just under 10% compared to last year and driven by all regions.
- The company launched its Ralph Lauren digital flagship site in Canada following the opening of its physical store in Toronto in Q4 2023.
- The company reports that the DTC channels are where the brand can most directly engage with the consumer and have the most ability to impact the consumer experience.
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Ralph Lauren's Brand Deep-Dive Report
Ralph Lauren
Charm Growth Score™: 92.9
TikTok: 96th Percentile
Instagram: 100th Percentile
Website Traffic: 100th Percentile
Online Resellers: 100th Percentile
Shop Ralph Lauren's designer clothing for men, women, kids & babies, plus accessories and home furnishings.
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