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Behave used TikTok Shop as a last-chance growth engine, turning near-bankruptcy into viral sales...
Read MoreSol de Janeiro’s social playbook shows how beauty brands are adapting to a fragmented content...
Read MoreDry shampoo brand, Batiste moved unusually fast to turn a creator’s viral TikTok into a...
Read MoreAritzia’s mobile app is emerging as a central pillar of its digital strategy as brands lose...
YSE Beauty is scaling rapidly after securing new growth capital to expand retail and ecommerce...
Skims leveraged social commerce to capture holiday shoppers on TikTok. Here's what you need to...
Mango is deepening its use of AI to strengthen quality control, standardize lab testing and improve...
LVMH Luxury Ventures has taken a minority stake in BDK Parfums, giving the fast-growing niche...
Beauty dominated TikTok Shop’s Cyber Week performance, driven by K-beauty surges, creator-led...
Brad Pitt’s Beau Domaine isn’t chasing short-term beauty trends. It’s a skincare brand built from...
Meaningful Beauty by Cindy Crawford stands as a rare example of a celebrity skincare brand that has...
Loved01, John Legend’s skincare line, is redefining accessibility in the beauty sector. Built for...
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