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Behave used TikTok Shop as a last-chance growth engine, turning near-bankruptcy into viral sales...
Read MoreSol de Janeiro’s social playbook shows how beauty brands are adapting to a fragmented content...
Read MoreDry shampoo brand, Batiste moved unusually fast to turn a creator’s viral TikTok into a...
Read MoreThe pet supply space in 2025 reflects a market shaped by precision purchasing, accelerated...
The fragrance market has entered a period where warmth, indulgence, and sensory comfort define the...
After Kylie Jenner’s TikTok mention, Foodology saw surging Amazon and TikTok Shop sales, proving...
J.C. Penney is expanding its home category through new and existing partnerships as it looks to...
After years of minimalist makeup, beauty is shifting back toward expressive looks in 2026, driven...
Gen Alpha has moved from trend followers to active beauty consumers, pushing brands and retailers...
Brands at NRF highlighted how TikTok Shop can unlock massive demand. Here's what you need to know...
Pacsun is expanding beyond traditional retail apps with a community-driven platform that blends...
UPS’ Happy Returns is testing AI tools to curb a growing form of returns fraud as post-holiday...
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