Monica + Andy's DTC Parenthood Brand Expands Walmart Partnership

Children’s and maternity apparel brand, Monica + Andy, started in 2014 as a DTC business and started working with Walmart in 2022. Here's what you need to know: 

• During the pandemic, Monica + Andy switched from a smaller manufacturer to a larger one which made it possible for them to partner with the major retailer Walmart.
• In its first year of working with Walmart, the brand was just figuring out how to work with a large wholesale partner, but now it has added styles to both its core line and Walmart line. Monica + Andy currently offers more than 4,000 different styles and colors across 164 SKUs.
• The maternity fashion market was worth $21 billion last year and the number is expected to grow to nearly $30 billion by 2030. 
• Research shows that many DTC brands now see wholesale as a stable growth channel. This comes as DTC brands like Adore Me have entered the wholesale space.

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Charm Data on Monica + Andy

Monica + Andy

Charm Growth Score™: 65.1

Charm Success Score™: 71.6

Charm Sophistication Score™: 74.4

Facebook: 94th Percentile

Instagram: 99th Percentile

Website Traffic: 99th Percentile

Advertising: 94th Percentile

The finest organic baby clothing, accessories & essentials for real life families. Sustainably sourced, GOTS certified cotton and safe, trusted nursery essentials

The Fastest-Growing Children's and Maternity Apparel Brands

1. Momanda

Charm Growth Score™: 81.6

Selling a "Nursing Bralette" that is both practical and feminine.

2. Bumpsuit

Charm Growth Score™: 80.6

A new maternity brand that is redefining pregnancy style. 

3. Seraphine Maternity

Charm Growth Score™: 78.8

The leading maternity brand with over 20 years of experience offering stylish and functional clothing for expecting mothers.

4. Hatch

Charm Growth Score™: 76.9

Find Fashionable Maternity Clothing for every stage of your pregnancy at HATCH. Find everything from dresses and bras to nursing wear and sweaters.

5. Kindred Bravely

Growth Score™: 75.2

Motherhood can be hard, finding clothes that are comfortable AND beautiful shouldn't be. Kindred Bravely: from the bump to the breast and beyond.

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