Intuit Mailchimp Announces Wix Partnership and Holiday Ecommerce Features

Intuit Mailchimp has partnered with Wix, a global SaaS platform, and introduced features for ecommerce ahead of the holiday shopping season. Here's what you need to know: 

• These features, including Buy with Prime integration, generative AI (genAI), and SMS enhancements, offer marketers advanced tools to personalize and automate their marketing efforts.  
• Mailchimp users with a Wix account will be able to integrate customer data and enhance their marketing campaigns seamlessly.
• The Mailchimp for Buy with Prime app transfers Buy with Prime events, such as abandoned checkout contact details, to Mailchimp to enable personalized checkout recovery campaigns.
• Personalization is emphasized in the new features, as it boosts customer trust and engagement, especially during the holiday season. Stats show that customers are 87% more likely to click on an email if it’s personalized to them

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Prospect for Brands Based on Tech for Pesonalized Outreach

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