How Marketing and Sales Teams Use Data-Driven Metrics to Send Personalized Messages and Close Deals

The days of blasting generic outreach and waiting for responses are long gone. Now more than ever, it is crucial that B2B sales and marketing professionals master the art of personalized outreach. In fact, a study conducted by The Aberdeen Group demonstrated that personalized emails improve click-through rates by 14%. To successfully send these types of messages, marketing, and sales professionals must have data-backed insights about their key prospects.

It is tedious and inefficient to manually research prospects in order to customize this outreach. To find these data-backed insights you need to look no further than the leading ecommerce intelligence platform, Charm.io. Charm allows you to access 160+ personalized data points on your prospects that you can use in your outreach. Charm’s proprietary scoring metrics such as the Charm Growth Score™, Charm Success Score™, and Charm Sophistication Score™ also inform you about the brand’s readiness to buy. With data points from Charm, you’ll be able to personalize your messaging at scale, reach prospects when they’re ready to buy, and close deals.

Charm.io: Your Gateway to Data-Driven Success

With Charm.io, you can prospect for brands by category, tech stack, ad count, social media metrics, and more, easily allowing you to reach out to clients within your ideal customer profile. These data points also make it easy for you to outreach your prospects with effective messaging showing exactly how your product will benefit their specific needs. For example:

• SaaS companies find brands on Charm using tech that integrates with their product and demonstrate how their product will enhance the technology the brand owner is already using
• Funding providers use Charm metrics on revenue and time in business combined with the Charm Success Score™ to find brands that qualify for a loan and could benefit from additional funding solutions.
• Ad agencies use Charm to find out which brands have a low ad count and stale ad creative to reach brands that could benefit from their services. 

These are just a few of the ways in which companies use Charm to target key prospects and close deals.

HeySocial Finds 4x The Prospects with Charm

Prior to finding Charm.io, ad agency HeySocial was using a virtual assistant and various tech tools to create prospecting lists. They manually reviewed each company to ensure it matched their target criteria. With this tedious process, the most they could target each month was around 3,000 new prospects. After signing up with Charm.io, that number grew to 10,000 prospects in a matter of two weeks. 

After only six days of using Charm, they achieved the following:

• Sent 2,958 emails — five times higher than the average HeySocial sent previously within the same timeframe
• Had an email open rate of 75%
• Added 34 prospects with an average value of $88,000
• Booked 14 discovery calls with a close rate of 14%

Their success continued as they filled their pipeline with qualified brands and contacts, and reached out to them with custom messaging. After one month they achieved the following: 

• Added 71 prospects valuing $177k
• Booked 50 discovery calls — five times the amount of discovery calls they would previously book in a month
• Closed 7 deals and added $19,250 MRR with the rest of their prospects still in discussions or pushed back to the new year

The co-founders of HeyScoial, Lucien and Simon highly recommend Charm saying, “We would recommend Charm.io to any company that wants to be really precise with their cold outreach while saving a significant amount of time. Some of our favorite things about Charm.io are the precision, time savings, and robust data that we get from the platform…” 

Your Path to Success: Get Started with Charm

Ready to take your sales strategies to the next level? Embrace the power of data-driven, personalized outreach with Charm.io. Create the perfect pipeline, gain in-depth insights into ecommerce brands, and achieve a level of outreach that consistently results in closed deals for your business. Your journey to success begins with Charm.io. Request a free trial today.