DTC brands are expanding their product assortments as a way of providing more options and appealing to customer needs. Here’s an overview:
- To complement their signature pajamas, Lunya launched The Rest Shop to grow their business and provide new offerings to customers all while being seen as a trusted brand in sleep hygiene
- So far, 92% of customers who make purchases on The Rest Shop are also buying a Lunya product
- Lunya’s curation provides clients with best-in-class sleep products to Lunya shoppers
- An analyst at Gartner anticipates that maturing DTC brands will continue to expand their product assortments, especially as a way to gain additional understanding of their customers
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