Brooklinen Continues to Evolve the DTC Model

Brooklinen is expanding its retail partnerships with its subbrands including the Marlow Pillow. Here's what you need to know:

• Marlow launched in 2021 and within just 2 years of being on the market secured a partnership with Walmart.
• Earlier this year Brooklinen B4B hospitality line launched a website and made the process more automated so customers can place orders whenever they need.
• Brooklinen B4B also launched a commercial line in 2022 for potential customers to have the option to get something more suited towards commercial washing levels.
• Brooklinen has built out their Amazon channel this year and they released their Super-Plush Robes, Classic Sheets, and Organic Sheets to this channel.

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Luxury bed sheets, pillows, comforters, & blankets delivered straight to your door. The best way to outfit your bedroom.

Brooklinen

Growth Score: 74.6

Instagram: 99th percentile

Amazon: 79th percentile

Advertising: 98th percentile

Online Resellers: 94th percentile

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